Since its inception, Discount Domain Club (DDC) has been a go-to membership for domain investors looking to save on domain registrations, renewals, and transfers.
With over 100,000 members, it has become one of the most popular programs in the industry, evolving to serve not just individual investors, but bulk domain owners in general.
But, as domain investing advances, so do the needs of domain investors. That’s why we’re putting the foundations in place for a new DDC tier, built to serve domain investors specifically.
This new tier will be the launchpad for new investor-specific products, features, and services over the next year.
More than just discounts
While pricing remains a critical piece of any investment strategy, discounts alone don’t make you a better investor. That’s why, over the past few years, DDC has quietly expanded its value far beyond pricing.
From Domain Academy to a growing toolkit of investor-focused resources, and most recently, self-brokerage capabilities at Afternic, DDC has evolved into a comprehensive hub for domain investors.
These investor-specific tools and services will soon have a new home at DDC, distinguishing domain investors from other bulk portfolio holders at GoDaddy.
The new tier, coming soon, will combine the tools, access, and pricing the investors know and love, with dedicated features and product updates being regularly added.
DDC has been home to many domain investors for over a decade, and the club has grown to over 100,000 members that rely on discounted domains to manage their costs.~ Paul Nicks, VP of Domain Investors at GoDaddy
“But in today’s evolving market, securing discounted domains isn’t enough. Success requires having the right domains in your portfolio, access to powerful platforms for monetization, and the reach to connect with the right buyers. We’re shifting focus to make investor members more successful on all three fronts, while continuing to offer discounted domains through this new tier.”
What’s included in the new investor tier
The investor-focused tier of DDC is designed to integrate seamlessly into an investor’s day-to-day workflow, with a range of new and upcoming features:
- Exclusive pricing: Get the lowest pricing available on domains at GoDaddy, plus access to flash sales and domain-related perks available only to pro investor-tier members.
- Total aftermarket access: Investor-tier members receive full access to Afternic’s Self-Brokerage tools and GoDaddy Auctions, with more features on the way. Near-term feature additions will include GoDaddy search data integrated directly into Afternic, helping to inform smarter pricing and listing strategies.
- Advanced tools from Domain Academy: Domain Academy’s powerful tools, designed specifically for investors, will soon be available right in your GoDaddy sidebar, making it easier to integrate valuable data and insights into your workflow.
- Exclusive perks and events: As the new tier continues to grow, members can look forward to exclusive webinars, community rewards, and ongoing enhancements designed to deliver even more value.
Throughout 2025 and into next year, you’ll see more products, features, and rewards launching exclusively for members of the upcoming DDC domain investor tier. This approach underscores our commitment to domain investors at GoDaddy.
What’s next?
This new tier will be the launchpad for new investor-specific products, features, and services over the next year.
As always, GoDaddy will keep you informed with updates and improvements as the program continues to evolve.
Domain investor focus: 2025 and beyond
As we get back to DDC’s roots by serving domain investors in a dedicated tier, we’re more excited than ever about supporting the success of domain investors.
We’re building a future where domain investors have the tools, insights, and opportunities to thrive in an ever-changing market. Expect smarter tools, the best pricing, and exclusive access to features that matter most.
Watch your email for upgrade details. We’re just getting started.
