Using hashtags on Instagram and Twitter is an effective way to enter new conversations and get your content in front of new eyes. But when used incorrectly, they can distract your audience and disrupt your messaging.
Customers click on hashtags on Instagram and Twitter to discover more content. They want the hashtags associated with the posts they're browsing to be relevant, interesting and worth their time when they click on them. That's why you want to be careful not to overdo it by adding too many hashtags. And, you don't want to throw off your audience by adding the wrong hashtags.
“From a user standpoint, hashtags are used to categorize content, making the discovery of new or related articles and insights easy to do.” --SproutSocial
If you use the right amount of relevant hashtags on Instagram and Twitter, you’ll be sure to boost your engagement and increase your reach to attract new customers and engage your loyal fans.
Here are tips for how to hashtag on Instagram and Twitter to attract new followers and engage your loyal fans:
How to hashtag on Instagram and Twitter
First, let's talk about Instagram.
It’s a good idea to use hashtags on Instagram to elevate your captions. The hashtags you use should be trending and popular. And, you should also incorporate hashtags that are relevant to your brand, local area and industry.
What’s considered relevant? Anything your followers would find interesting or anything you think might help your post reach more people on the platform.
Incorporating all of these kinds of hashtags into your content will help you get new eyes on your Instagram and boost your engagement.
Add trending hashtags
You can see what hashtags are trending (a.k.a the hashtags people are using most) by typing a hashtag into Instagram’s search bar. Here, you can see not only related hashtags, but also how many times each hashtag has been used.
It’s a good tip to integrate these trending or high-volume hashtags into the body of your caption and up to 30 at the very end or as the first comment on your post.
Note: You can add up to 30 hashtags per post, but when you go over 10, engagement starts to drop.
Create brand hashtags
You can create a hashtag that’s unique to your brand that your loyal fans can use to talk about your business. It can just be #thenameofyourbusiness, or you can get a little creative. For example, ZenStudio Memphis uses the hashtag #ZenFam to invoke the idea that everyone that rides with them is a part of their family.
Utilize industry hashtags
Using industry hashtags on Instagram is a good way to capitalize on users who are looking for the next place where they want to get their next meal, drink or haircut. For example, if you own a bar, use hashtags like #happyhour or #thirstythursday. Think about what your community is searching for and add that into your captions to capture their attention.
Go local with local hashtags
Another good tip is to incorporate local hashtags that are popular in your community. You can grab the attention of people searching specifically for businesses like yours in your area by harnessing the power of the Instagram community in your city or town. For example, foodies in Austin, TX love using #ATXeats.
If you want to add several hashtags to your caption, make sure to add a period, then hit enter, then a period, then enter at least three times, or add blank characters, then add your hashtags, so users don’t see those hashtags unless they click, “More.”
Tweets with hashtags are 33% more likely to get retweeted than tweets without hashtags.
So, what hashtags should you use? The same rules that apply on Instagram also apply on Twitter. Use tweets that are relevant and interesting to your business, local area, and industry. If your business’ account is public, any users who search for a hashtag you’re using, just might find your tweet in their search results.
Twitter makes it easy for you to see what’s trending. If you are on your Home page on Twitter, you can see on the left side that Twitter has gathered “Trends for you.” This is based on who you follow and how you interact with other uses on Twitter. If you click the word “change” in that menu, you can further customize the trending hashtags you see to make sure you’re interacting with the people who would be likely to walk in your door.
You can use the same brand hashtags you’ve created on Instagram as well as Twitter.
You can also create a hashtag that gives your followers something to look forward to every week. For example, #MondayEats, #LiveMusicWednesday or #TriviaTuesday.
On Twitter, it’s best to choose 1 or 2 industry-related hashtags to your tweet to attract users to your page. However, it’s important to note that using keywords that you want users to find in your tweet without hashtagging them is just as effective on Twitter.
Using localized hashtags is very important on Twitter to attract users in your local area. Many users use the Twitter search bar like they use Google’s search bar. You want your business' page to show up in those search results, so make sure your tweets include the keywords potential customers are using and hashtag what you most want to highlight.
Remember, you’re using hashtags to get the attention of social media users who are looking for small businesses and independent ventures just like yours. Before you use hashtags on Instagram and Twitter, take a second and think about how you want your audience to react to your post and what hashtags you can use to get new eyes on your brand. That way, more new and loyal fans boost your interaction and boost your engagement.