With Valentine’s Day just around the corner, all kinds of businesses are catering to customers ready to spend in the name of love. Just last year, more than half of Americans celebrated V-day — that’s a lot of heart-shaped chocolates! In fact, candy raked in $1.7 billion in sales, but jewelry was the heaviest hitter at $4.8 billion.
While diamonds might be a girl’s best friend, they certainly aren’t the only option for gifts this Valentine’s Day. Believe it or not, pets are getting a big piece of the V-day pie. We spent $703 million on our four-legged friends just last year, at an average of $5.28 per gift. Bow-wow.
If you sell a product or service that can add value on February 14, there’s still time to cash in on the heartfelt holiday with a last-minute Valentine’s Day promotion.
There’s a huge shift to online shopping (or at least researching before an in-store purchase), meaning there will be a huge boost in both online and offline sales during the holiday.
Check out the infographic below to get the lowdown on shopping behavior and how to make sure your customers fall in love with you this Valentine’s Day.