We’re all living in the midst of tremendous uncertainty and unease with the onset of COVID-19. As a small business owner, you’re affected in a profound way. But there are ways to help and contribute, and as an Online Store proprietor, you are in a unique position to make a significant impact.
The world has suddenly shifted into a near complete virtual landscape — with stores closed, customers are looking to buy everything online. There’s a sense of great urgency around the way people are shopping right now — they don’t have time to waste. They want an efficient and effective way to get their products as soon as possible.
We can help you do this using Google Shopping Actions, which will help you make your products easily available directly on Google. We’re here to help you create and set up a Google Merchant Account and get going.
GoDaddy’s Websites + Marketing Marketplaces can help you offer your goods and services to the world at large. Large, familiar brands like Amazon and eBay offer comfort in uneasy times. Why not take advantage of this trend? Online marketplaces spend millions of dollars on advertising to ensure that you know they’ve got you covered.
Your independent website probably can’t beat eBay or Etsy for ad placements. But remember that old phrase — if you can’t beat ‘em, join ‘em? Now’s the time to embrace that philosophy.
Let trusted big brands do the marketing for you
By listing your own products with trusted bigger brands, you’ll not only get the benefit of their advertising muscle, but potentially drive new visitors to your own site.
You provide the variety and personalization of your goods, and Amazon, eBay and Etsy provide the traffic. Plus, by adding Google Shopping Actions to your account to allow your users to buy directly through Google, you create a win-win for all involved.
You’ll likely pay a flat commission to sell on these sites, but this is a small price to pay given the marketing efforts you’d have to put forth to get more traffic to your site in these unpredictable times. Because these companies already have robust marketing strategies in place, it saves you the time and trouble it would take to strategize in a pinch.
Marketplace is a feature that comes with our Websites + Marketing eCommerce plan. If you sell your products regularly online, using this feature is a breeze.
Here’s how to do it
- All you need to do is create an account with the company you want to use and link it to your Online Store.
- When you make updates in your Online Store account, they automatically sync to your account at these retailers.
- Adding Google Shopping Actions will help users get to your listings straight from Google for ease.
Marketplace offers detailed templates that can help you build product lists that adhere to various listing requirements.
And it’s easy to track channel sales by units, dollar amount, best-selling products and other metrics.
By listing your own products with a known brand name, you’ll not only get the benefit of their advertising muscle, but potentially drive new visitors to your own site.
Listing your products with these brands can also help you build trust and loyalty with your customers.
The partnership allows you to showcase the quality of your products to entice buyers. Piggybacking on their clearly established brand can help you rise above and stand out. You’ll be able to expand your reach in this rapidly changing market.
As consumers, it’s imperative that we feel reassured right now. This is a rare opportunity for you to create a sense of dependability. By harnessing these marketing platforms to show off your goods, you’re offering your potential customers the exact kind of reliability they’re seeking right now.
You can do this!
If you need a helping hand, we’re here for you.
- Check out our How-To videos for content aimed at helping you navigate through COVID-19.
- Looking for stories and inspiration? Visit the GoDaddy YouTube channel.
- Dig into resources on the GoDaddy blog.
- Connect with like-minded people in our #OpenWeStand community forum.
- Find answers to product questions in our Help Center.
- Call or chat with one of our GoDaddy Guides.
Above all, have faith in yourself. We have faith in you.