How to make a bakery website with AI

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With the bakery industry forecasted to grow by 5.3% through 2030, baking enthusiasts may be tempted to grab their own piece of the industry pie. But, to stand out in the expanding baked goods market, you’ll first need an appealing website for your bakery to attract customers. 

A lot of bakeries tend to rely on social media platforms like Instagram to find new customers, but a website is key to owning your own space online. Your bakery website is your home base, and it allows you full control of how it looks and operates. 

In this guide, we’ll go over exactly how to make a bakery website using AI, including a checklist that you can use to ensure that you’ve included all the right ingredients for a perfectly scrumptious website. 

What you need before building a website

Mise en place is important in baking, and it’s a good practice for website building, too. Taking a few moments to gather important information for your website before you start building will save time and hassle later, resulting in a better output from the AI website builder. 

Make a plan

First up, you’ll want to build out your plan. Here’s what you’ll need to do that:

1. Write a description of your bakery

This part might seem a bit obvious, but the first part of your planning process should be describing your bakery. Details to include here are:

• What goods you bake (bread, pastries, special event cakes, etc.).
• Your signature baked goods. What are you known for?
• Who your audience is (local community, corporate events, weddings, etc.).
• What makes your bakery different (family recipes, locally-sourced ingredients, niche techniques, etc.).
• Where you’re located and the type of bakery you operate (in-home, retail, food truck, etc.).

A good example of a bakery description could be: “I own a home bakery in Nashville called Sugar & Flour. I specialize in custom decorated cakes for weddings and birthdays, and I also sell sourdough bread and French macarons for local pickup every Saturday.”

2. Decide what pages you need

Bakery websites tend to be fairly diverse, as the pages that you need for your website will vary extensively based on your particular bakery type. Some bakeries only need a simple menu and contact form, while others will need to integrate full ecommerce options into theirs.

Here are some of the more common pages that bakery websites tend to have:

• Homepage
• Menu/product list
• Custom order request form
• About
• Gallery
• Contact
• Online ordering (if applicable)
• Catering/wholesale
• FAQ

The pages that you decide to use are up to you and how you’d prefer to do business. Not every bakery website needs online ordering, so it’s important to think about what pages your business actually needs.

3. Gather photos of your baked goods (and store, if applicable)

Potential customers want to see what your bakery offers, and your website is the perfect place to showcase your baked goodies. Before starting on your website build, make sure that you’ve got clear, enticing pictures that include:

• Your baked goods. It can be tempting to use stock or AI images here, but customers want to see what you actually offer, so snap some pictures of your food and show off your talent.
• Your storefront or kitchen. If you have a retail store, showcase the interior and display cases. If not, consider including some aesthetic images from your kitchen.
• Behind-the-scenes photos. This could include images of your goods being baked or a video of you decorating your items. These images add personality to your bakery business.

You don’t need to hire a photographer for your website images; pictures taken using your smartphone will work great. Make sure that your items are well-lit and avoid using blurry, dark, or cluttered backgrounds. 

4. Licenses and permits

If you’re already running a licensed retail bakery, then this part is probably already handled. But if you’re starting your business at the same time as building your website, you’ll want to take care of this first. 

If you’re planning on running a bakery from your home, you’ll need to research the cottage food laws in your state. These laws regulate what you’re allowed to sell, how much you’re allowed to earn, and if you’re allowed to accept online orders. 

Here’s a quick list of what to check into with your local state health department before launching your business website:

• Cottage food permit or registration
• Food handler's certificate
• Local business license
• Labeling requirements (ingredients, allergens, "made in a home kitchen" disclaimers)
• Whether your state allows online sales and shipping or only in-person/local pickup

Find a domain name

Your domain name is how your customers will get to your website, so make sure to choose a quality name. Some tips for registering a domain name that customers will remember:

• Make sure your bakery name is included.
• Keep it short and easy to spell.
• Avoid using hyphens or numbers.

GoDaddy Airo AI Builder includes a free domain registration, so be sure to grab a domain name at the same time.

Prompting tips to make your bakery website stand out

When building a website using AI, such as Airo AI Builder, the quality of the output is going to depend on the quality of the input (much like your famous cupcake recipe). Here are some quick tips to make your conversation with Airo AI Builder as good as they can be:

1. Lead with what makes your bakery special (for example, “custom wedding cakes,” or “artisan sourdough made with locally-sourced wheat”).
2. Mention your specific products by name, which will enable the AI builder to create a detailed menu for you to modify.
3. Describe your bakery’s aesthetics so that the AI builder can create a website to match (for example, “rustic and warm” or “clean and modern”).
4. Specify what you want customers to be able to do on your website (for example, browse the menu, place online orders, order for pickup, etc.).
5. If you already have brand colors and a logo, mention those features so that Airo AI Builder can match your site to that branding.

Here’s an example of a detailed introduction to start a bakery website build with:

Create a bakery website for The Noble Round, an artisan sourdough bakery in Atlanta, Georgia. I need a homepage showing the warm, rustic atmosphere of our bakery, a menu with sections for breads, cakes, and coffee, opening hours, and a custom order form. The vibe of the website should feel warm, rustic, and welcoming. 

Bakery website checklist

Now that you’ve gathered your ingredients, it’s time to start building. Use this quick checklist to make sure that you’ve included everything you need for a successful website:

Menu with prices

Customers will want to know what you sell and how much each item is. Pictures and detailed descriptions for each item will be helpful as well. Be sure to break up the menu by category to make it easy to scan.

Online ordering for pickup or delivery

If your bakery offers pre-made goods, it may be helpful to include an online ordering option on your website. Not every bakery will need this feature, but for those selling breads, pastries, or other pre-made items, online ordering can increase sales and save time on phone orders.

Custom cake and special order request form

If your bakery does custom baked goods, a request form will likely be a better option than online ordering. Your form should allow customers to describe what they need (event type, date, flavor, design, etc.) without requiring a phone call. 

Photo gallery of your baked goods

Customers want to see what they can expect when they purchase baked goods from you, so show off your best baked items for them to view. Make sure to use real photos of your baked items and organize them by category. 

An About page with your story

Bakeries are personal, and bakers all have a story to tell. Your About page is where you can tell your story. Tell your customers how your bakery was started, what drives your passion for baking, your training, and the values of your business. 

Location and hours

If you have a physical storefront, let customers know where you are and when you’re open. Including a map with your location is also helpful. If you’re a home baker with pick-up only, be sure to let customers know how your process works and where your pick-up location is. 

Catering and wholesale info

For bakeries that specialize in catering or wholesale, your website should explain what you offer, any minimum order requirements, lead times, and how to inquire. 

Client reviews and testimonials

Reviews from happy customers help to build trust with new customers, so be sure to include these on your website when possible. You can directly display reviews from Google, Yelp, or social media on your website. 

Gift cards

If your bakery offers gift cards, then you’ll want to also offer them on your website for purchase. Gift cards are a decent revenue stream and, if your bakery site offers online ordering, Airo AI Builder offers built-in gift card functionality. 

Social media links

Include links to the social media accounts where you’re active with your business. This allows your customers to follow you for business updates, seasonal specials, and behind-the-scenes content. 

Contact information

Your contact details should be easy to find, so be sure to include your email address and phone number where customers can find them. If you don’t want to have that information displayed on your website, consider using a contact form instead. 

Build a bakery website step-by-step with Airo AI Builder

You’ve got the recipe, so now it’s time to bake up your new website. Airo AI Builder is the perfect tool for building a winning bakery website, so let’s go over the steps you’ll need to take to build a bakery website with Airo AI Builder.

Step 1: Describe your bakery to Airo AI Builder

The first step is to describe your bakery using the description that you wrote earlier in this guide. Try to be thorough, but don’t worry if you forget some of the details in your prompt. Airo AI Builder works as a collaborative building tool, so you’re able to refine conversationally as you work through the process.

Step 2: Answer a few questions

Once you submit your description, Airo AI Builder will begin the building process, asking clarifying questions along the way. For my bakery website, Airo AI Builder asked what colors I’d like to use for my website, the overall tone of the site, and what cities I would be offering my services in. 

After answering those questions, here’s what the first draft of my bakery website looks like:

Step 3: Refine through follow-up prompts

The initial website that Airo AI Builder creates is a first draft, so now it’s time to refine your site into exactly what you’d like to see. Additionally, you’ll need to replace the filler text on the website with your own business information. 

Here are some example requests that you can give to Airo AI Builder to make your bakery site perfect for you:

• "Add a custom cake request form with fields for event date, size, and flavor"
• "Make the photo gallery the first thing people see on the homepage"
• "Change the colors to match my packaging — forest green and dusty pink"
• "Add a section for weekly bread pre-orders"

You can continue to refine and iterate until your website feels right, just be sure to be as specific as possible with your requests for the best results. 

Step 4: Set up online orders, request forms, and payments

This step may not be required, depending on the type of bakery that you operate. But for those that would benefit from online ordering, here are some of the options that can be included through Airo AI Builder:

• Full online ordering: for bakeries that sell ready-made products (bread, pastries, cookies) for pickup or delivery, Airo AI Builder can set up an online store with product listings, payment processing, and order management.
• Custom order request form: for bakeries that do custom cakes or special orders priced case by case, a request form is all they need instead of a store.
• Gift cards: an easy add-on regardless of whether they have a full store or not.
• Deposits and prepayment: for custom orders, they can require a deposit at the time of the request.

All of these steps are handled within Airo AI Builder, which simplifies the setup process for you. 

Step 5: Connect your domain name and publish

Once you’ve tested your website, it’s time to go live. Click on the Publish button at the top right, enter your domain name, and click Publish. Airo AI Builder will connect your domain and configure your DNS automatically, so no further action would be required by you. Airo AI Builder also handles the SEO basics for your website, as well as mobile responsiveness, making it easy to confidently bring your website live.

Get your bakery website live today

With a little bit of pre-planning and a chat with Airo AI Builder, you can get your bakery website live fast, no matter if you need a simple showcase website or a fully-fledged online ordering platform. So, what are you waiting for? Build your bakery website with Airo AI Builder and bring your dream bakery business to life!

Bakery website FAQ