Raised on a farm in South Africa, Dean moved to the United States to pursue a career in music, eventually finding his way to both Hawaii and the tech world. While growing his previous company, Mad Mimi (acquired by GoDaddy in 2014), Dean realized he had a passion for web analytics and Teacup was born. Teacup makes digital marketing effortless for small businesses. Teacup handles all the "hard stuff" like keyword research, ad creation, landing pages and campaign structure. Teacup also manages reporting and optimization so small businesses can just focus on doing what they love.