John Locke is the founder of Lockedown Design, a WordPress and SEO consultancy for blue-collar businesses. John is also the co-host of WP-Tonic, a twice weekly WordPress podcast. Since 2012, John has helped launch sites for several national and regional brands, and helped numerous small businesses improve their local SEO and get ranked higher in Google. John started learning web development after two decades working in retail and industrial bakeries, and has never forgotten that customer service is the foundation of any healthy business.