Bring your ideas to life with Flare

GoDaddy launches first-of-its-kind mobile app

New business ideas come from everywhere and everyone — and I’m sure many of you reading this post have regular thoughts about new ventures. In fact, two-thirds of the 2,000 people we surveyed recently told us they had a concept for a business, product or service.

But actually starting your own business can be a daunting prospect. You don’t always know what you need to do next, or where to turn to for advice. How many times have you thought of an idea that ultimately didn’t go anywhere? You’re not alone. Only 15 percent of our survey respondents said they actually pursued their idea.

The biggest barriers? They didn’t know what to do next (30 percent), or fear and self doubt held them back (15 percent).

The right amount of guidance, feedback or interest (or some mix of all three) could have been the deciding factor between going forward and going nowhere.

It certainly made a big difference to me and my friends when we were starting Locu back in 2011. The feedback we received from friends, potential partners, and even our professors, was invaluable in helping us create a product that we felt could succeed.

Get feedback with Flare

At GoDaddy, I’ve been fortunate to see other small business owners work on their ideas in the same way my co-founders and I did then. Interestingly, some of the most common questions customers pose to our Customer Care team aren’t technical in nature. Instead, they ask questions like, “What do you think of my idea?” and “Do you think anyone will buy my products?”

The desire for feedback, validation and support is universal.


But until now, entrepreneurs haven’t had a convenient, dedicated place to get the feedback they need to move forward with confidence.

Today we’re proud to launch Flare, a community-based app that allows you to share, get feedback on, and refine your ideas — whether they’re for new or existing business — with peers and experts.

Download Flare for iOS

The app is a platform for business owners and aspiring entrepreneurs to quickly poll followers for feedback on the feasibility, desirability, or pricing of ideas, among other things.

Whether you’ve just had a fleeting thought and want to explore where you might be able to take it, or you’ve been dreaming of creating your own business your whole life, Flare is the first place to go if you’re hoping to take that next step.

godaddy app flare swipe
We created Flare because we recognized the need for a community where people can get impartial feedback on ideas and connect with others to help them turn those ideas into something meaningful.

How Flare works

Flare taps into a desire we all have to provide feedback and be heard. You can follow the progress of an idea you love, and play a meaningful role in helping to shape its success as an advisor. You can also pledge to be a future customer, which will give your fellow entrepreneurs a strong signal about the demand and marketability of their new concept.

Other Flare features include:

  • A simple, easy-to-use, elegant interface reminiscent of popular social media feeds.
  • Ability to give quick feedback by swiping left/right to dismiss or be reminded of an idea if it becomes popular.
  • Tap on an idea to learn more. Love an idea to follow its progress and shape its direction.
  • Spread ideas easily by sharing them via social media.
  • Explore ideas that are nearby.
  • See all of your followers, across all of your ideas, and their expertise.

We hope GoDaddy Flare will provide the spark you need to move forward with your business idea, or the insight you need to take your business to the next level.

So what are you waiting for? Head on over to the App Store to start bringing your ideas to life today!

Rene Reinsberg
Rene Reinsberg serves as Vice President of Emerging Products at GoDaddy. He previously was the CEO and co-founder of Locu (acquired by GoDaddy in 2013). Rene holds a diploma from WHU in Germany and an MBA from MIT. He was awarded the 2011 McGovern Entrepreneurship award, and serves as an advisor and investor to various technology startups.