Get traffic to your website with search engine advertising

Start your engines

If you’re looking to get traffic to your website, you might want to consider paid search engine advertising. Whether you own a huge corporation or a small business, search engine advertising is effective and successful.

With search engine advertising, you can target your business’s ads to reach the right people at the right time. You can even target specific locations! But to achieve success, you’ll need to remember this advertising option is an investment, and can be costly.

Paid search engine advertising is built around the pay-per-click (PPC) concept, which lets you bid for the top search engine ranking for a given keyword.


Keyword pricing depends on your industry type and popularity — some keywords like “insurance” can cost up to $50 per click, whereas others can cost as low as 40 cents. Don’t be alarmed — in most cases a business owner is only charged when someone clicks their ad.

Once you find a keyword that describes your business, industry, products, or services, you need to determine how many clicks you want to buy per day. Once you’ve determined your keyword and click budget, you’ll probably notice an increase in website visitors.

Get Traffic To Your Website

Pro tip: A good way to track your results and see how your search engine advertising is working is with website analytics.

Editor’s note: GoDaddy’s GoCentral is a website builder that automatically optimizes for SEO. It improves your rank on search engines. It helps you choose effective keywords for your business, and even places tags or page titles on your site automatically.

Genevieve Tuenge
Genevieve Tuenge is a writer, former small business owner and creative director. She's an avid supporter of local mom-and-pop shops, and has devoted much of her career to helping small businesses understand and access the tools and information they need to thrive online.