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To understand why Pinterest is important to your business, you first need to understand how it works. Pinterest is in a class all its own when it comes to social media. Essentially, Pinterest is a place where people can pin different ideas that they get from around the web onto their boards.
Say, for example, I’m in the market for a new sofa and while looking online, I find this stunning architectural piece that speaks to my heart. So, I pin it on my Dream Home board. Then, someone who’s following me, sees my amazing pin and also pins it on their board. At that same time, a random person searches for Dream Home and also comes across my pin and pins it on their board.
As you can see, Pinterest has a number of ways to get your products and services visible to the right customers.
How to create a Pinterest account
- Create a business account.
- Verify your website. Other Pinners will be more confident in your pins if you verify your website.
- Get a Pin It button, and put it your website.
- Start Pinning!
You’ll also want to make sure that you check out Pinterest’s pinning principles so that you can really take advantage of Pinterest for your business.