Map out your way to new customers

Be the pin

What do Christopher Columbus, Lewis and Clark, Neil Armstrong, a school bus driver, and all of your customers have in common?

Maps.

Maps are one of the oldest forms of communication in the world. From the dawn of time, humans have felt a need to draw out the places we’ve been, the things we’ve seen — all to better remember the world around us. And, as many of you might recall, maps used to be large, unwieldy pieces of folded paper that we purchased at gas stations and kept in the glovebox of our car. We’d pour over the incredibly tiny print on these maps during summer road trips, meticulously plotting our course.

Remember that?

Today, like many other things in the world, maps have moved online. Most of us have thrown out the old paper maps in favor of easier-to-read, more accurate information on the Web. When we’re looking for a certain restaurant or hair salon or pet store, we pop its name into the interactive maps offered by the likes of Google®, Bing® or Yahoo!®.

You want your business to show up on the map when customers are looking for the products or services you offer, too. To be successful, you have to get found. And with many of your customers on-the-go, showing up on map services online is incredibly important for your business. Here are a few of the best online map tools:

Google Maps

As one of the largest search engines in the world, Google® has one of the most popular online map services. Google Maps™ lets users map out directions, view a location with its Satellite and Street View tools, calculate driving distances, and even provide driving time with traffic accounted for!

To get your business listed on Google Maps, so more customers can find you online, simply set up a Google My Business account and be sure your information is accurate and up-to-date. Once you do, your business will show up on the map whenever someone “Googles” your business.

Apple Maps

As one of the most popular smartphones in the world, the iPhone® is responsible for defining a generation of smartphone users. How does this relate to maps? Well, Apple®, the company behind the iPhone, has its own map service called Apple Maps that is included in its operating system: iOS. This means that millions of people around the world have access to this service.

And did you know that 88 percent of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours? So, as you can see, your customers are searching for businesses like yours on their phones and tablets right now. And they are using mapping services, such as Apple Maps, to find quality businesses close to them.

More online visibility

To enhance your reach further, consider other Web-based map services such as Yahoo! Maps, MapQuest® and Bing Maps. And, after all, the more places you appear on the Web, the better chance you have of being noticed by potential customers.

For even more online visibility, check out GoDaddy’s Get Found product. It can get your business listed on top search engines — including their map services — local directory and review sites, and more!

Kristen Ennis

Kristen Ennis is a Product Marketing Manager at GoDaddy, focused on helping small business owners Get Found online. Whether it’s searching for her next favorite restaurant or booking a sailing adventure, Kristen enjoys supporting small businesses in her community.