Naming a Business

For many entrepreneurs, naming a business is the point at which their big idea becomes real. Putting a name to an idea is like raising a sail and preparing to soar.

When it comes to naming a business, you want a name that will stand the test of time, which is why the naming process is so critical.

The resources on this page are aimed at helping you make your idea real with a name that will buoy your business for years to come.

What is the one thing you want a potential customer to remember about your business? Probably the name. It needs to be memorable, represent who you are and what you do, and set you apart from competitors. No pressure, right?

While it is not uncommon for companies to refresh a logo or update a color scheme, it is rather rare for a business to change its name simply because they don’t like it anymore.

And naming a business isn’t just about picking name and printing it on business cards. You have to consider your domain name, as well. Your domain name is the anchor for your website address, professional email address, and, ideally, your venture’s social media handles.

Consistency is key when you’re building an online presence.

If you’ve found yourself stuck when it comes to choosing your company’s name, don’t worry! The resources on this page can help you work through the naming process and perhaps give you ideas you hadn’t considered before.

The tips and tools featured will help you come up with a great business name, including ideas to consider for specific industries, like retail or creative services. You’ll also learn why domains play such an important role in naming a business and how you can find the right one for your business — it’s not always a .com.

We’re committed to supporting your journey as an entrepreneur— from dreaming about what you want to do to growing your venture as big as you want it to be. Ready to raise your sail? Let’s get a name!

Tips and Tools for Naming Your Venture

Get to Know Domain Names

Create a Unique Business Name