Public relations (PR) isn't just for big companies. In fact, many small businesses reach out via social media, but there's more you can do. As a small business owner, you're missing out on big opportunities if you aren't focusing on these three PR tactics:
Write a press release.
Get noticed right off the bat by writing a press release. You can look at other press releases for ideas, or visit PRNewswire.com. Include keywords in your heading, subheading, and the body of your article so that search engines pick up your story. Then, search for websites on which to post your press release. There are free options available, or you can find a paid service that fits your budget.
Host a PR event.
Add clout to your business by hosting your own PR event, or attend an event at an organization that attracts your target market. Build contacts and interact with customers and others in your industry. Present valuable information related to your business, and include a sales pitch at the end. You can even ask the local press to cover your event or presentation.
Provide useful information.
In addition to the products and services you sell, offer industry tips, a forum, a blog, or a newsletter on your website. This type of information helps establish you as a subject-matter expert and attracts website visitors. Consider promoting your online gems with press releases.
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With a little creativity and planning, you can use PR to attract new customers and boost sales. Now get out there and generate buzz!