When was the last time you looked at your smartphone? 7 seconds ago? That's what we thought. The same is probably true of your contacts, which is why mobile email marketing can make a huge impact on your business or blog.
The trend toward mobile might more aptly be called a tidalwave. It's really wise to take some time to look at what your email newsletter looks like on a smartphone. This will help you make sure you're not hampering engagement as a result of poor display or layout.
Claire writes, "According to Litmus, mobile opens have skyrocketed from 17% to 38% over the past 18 months— that’s a 123% increase. There are a few basics you want to keep in mind to make your templates work better for all devices."
4 tips for mobile email marketing
- Use a one column layout – Two columns will cause clients to zoom out making your email difficult to read. (GoDaddy's got you covered in that department, since our composer is one column by default.)
- Make your text bigger – Remember, customers are reading your email on a screen that still averages only 3.3 inches wide.
- Increase the size of your calls to action – Instead of a small cursor, your mobile customers will be clicking with much larger fingers, so make it easy for them.
- Be wary of large images – They can slow the load time of your email and cause customers to lose interest. You can optimize all of your images for web in any design program or just try to keep them under 500 kb.
A smartphone screen means there's less space to say all that you want to say. However, composing with a small screen size in mind might help you keep your content focused and to-the-point.