It's getting to be the end of January already, but it's never too late to start your email marketing plans for the year off right. The goal is to engage customers, and we have five email marketing tactics you should leverage with every email marketing campaign.
1. Target your biggest fans
Create a list of everyone who has viewed your emails, with images, in the last 3-4 months. This is your most engaged audience because they've been active recently. Here's how you do it in GoDaddy Email Marketing.
Although it may not be your biggest list, as far as the number of emails in it, it's your strongest list, in terms of likelihood to engage customers with what you send.
2. Write good subject lines
Subject lines draw your readers in! Spend an extra 3 minutes brainstorming a creative subject line or tweaking the one you always use before your next send. We've done a study, and thoughtful email subject lines result in greater read rates.
3. Keep content fresh
Keep your email marketing content interesting by trying something new: offer a coupon, have a sale, reference current or local events, national holidays, or take a survey (with our SurveyMonkey integration).
All of these are small changes that might freshen up your content and wake up your audience.
4. Use links effectively
Adding links to your newsletter makes it easy for your readers to get to your website. You can use GoDaddy Email Marketing's easy 'link' icon at the bottom of your text or image module to create a link. (It looks like a chain link. Get it?) If you're already using links in your newsletters regularly, but they say, "Click here," try formatting your links like these examples :
- You can buy tickets [at my website](https://www.godaddy.com)
- [Buy tickets](https://www.godaddy.com) now!
Descriptive anchor text encourages clicks.
Don't forget to make your images clickable, too. It's something readers expect and when you fulfill an expectation you will increase customer engagement.
5. Increase your reach
One goal of email marketing is to continually expand your reach. These readers can become customers or word-of-mouth marketers for your business - they're a huge asset.
Why not ask people who already love what you're sending to pass along your newsletter? Encourage people to share or forward to a friend by using all the available tools. GoDaddy Email Marketing offers a whole suite of social share tools that you can add to every email newsletter you send.
Never lose sight of your marketing goals and always apply sound marketing principles to each marketing channel. These five email marketing tactics will engage customers and that is exactly what you are trying to accomplish.
