The landscape of digital agency work is evolving rapidly. Recent data from Promethean Research shows agencies that strategically utilize contractor talent are seeing remarkable growth, with top performers completing 24% more projects between 2023 and 2024.
This shift isn't just about handling more work — it's about transforming how agencies operate and scale.
Maintaining a network
The strategic use of contractors for specialized skills like design, development, copywriting and marketing is enabling agencies to take on more diverse and complex projects.
According to Promethean Research, the fastest-growing agencies are leading this trend, maintaining networks of skilled contractors to manage varying workload demands.
In 2024, According to Promethean Research, agency size in terms of full-time employees shrank slightly, yet production increased due to a 19% increase in contractor usage.
This approach allows full-time staff to focus on core projects while bringing in specialized expertise as needed.
Financial agility
Beyond flexibility, the contractor model offers significant financial advantages. Agencies can scale their workforce up or down based on project demands without the long-term overhead of full-time employees.
This agility is particularly valuable in today's fast-paced digital landscape where project requirements can change quickly.
In addition, the savvy agency owner who contracts out production work gains more freedom for other priorities, such as business development and finding new clients.
A trusted partner
However, many agency owners have valid concerns about contractor reliability and quality assurance.
This is where GoDaddy Website Design Services come in.
By providing vetted, reliable contractor talent for design, development, and marketing services, GoDaddy helps agencies confidently take on larger projects that would typically exceed their capacity.
Closing thoughts
Ready to scale your agency or tackle bigger projects? GoDaddy's professional services can connect you with trusted contractor talent to help grow your business.
Contact us today to learn how we can support your agency's growth.
