| Business | Tacos El Tio |
|---|---|
| Industry | Food and Beverage |
| Products used | GoDaddy Point of Sale, GoDaddy Capital |
| Results | Increased sales, transactions, and website traffic with GoDaddy integrated POS and online ordering system. |
Meet Tacos El Tio
Tacos El Tio is a thriving, multi-location Mexican restaurant group based in the Chicago area. Founded by owner H. Martinez and operator J. Cameron, the business has grown to 10 restaurants, some of which offer 24/7 service. Tacos El Tio is known for its diverse menu, which features unique regional dishes tailored to the preferences of each local community it serves.
Business challenges required a new approach
As Tacos El Tio rapidly expanded, Cameron faced some critical business obstacles. Standardizing the brand and systems across multiple locations, each with its own unique menu, pricing, and customer base, proved challenging. She also needed an easy-to-use POS system for new staff, and a strategy to increase website orders in a way that boosts brand equity and reduces third-party delivery fees while keeping those delivery partners available.
Related: How to evaluate POS devices
GoDaddy Payments offered the solution needed
Tacos El Tio has been a long-time GoDaddy customer, trusting the company's support and reliability in creating a high-end customer experience. Cameron turned to money-saving solutions for their rapid expansion that included GoDaddy Payments and point-of-sale devices like the large-screen Smart Terminal Pro.
J. Cameron - Tacos El Tio Operator
“We tried a few options from other companies, but they didn’t work. For us, every cent makes a difference, so we needed to find a solution that can save us more and work best for us."
Cameron chose GoDaddy's integrated POS and online ordering system, which enabled a unified brand and customized menus across all Tacos El Tio locations. The easy onboarding and training process were also key factors in her decision.
"The support is amazing... very patient and hands-on. They helped us launch and keep going," she notes.
How GoDaddy made an impact
With GoDaddy's help, Tacos El Tio was able to streamline its operations and overcome the challenges of rapid expansion. GoDaddy’s integrated POS and online ordering system allowed the team to build a primary brand website with individual pages for each restaurant, each connected to the specific location's POS and online ordering.
Plus, Tacos El Tio was able to retrieve previously lost traffic from third-party ordering sites like UberEats and DoorDash. According to Cameron: "When we launched direct online ordering on our website, our traffic boomed in Google Analytics."
This didn’t just strengthen the Tacos El Tio brand and improve its SEO. It also gave customers a seamless experience when ordering directly from the company's website. Cameron and her team were able to roll out new locations in sequence, roughly every 2-3 weeks, with the help of GoDaddy's onboarding support.
What's next for Tacos El Tio
Tacos El Tio continues to build on their success with GoDaddy. They’re deploying additional terminals and handhelds in busier locations with table-side ordering to both streamline order handoff to the kitchen and reduce wait times. Her goal is to find a simple, integrated way for orders to surface immediately in the back of the house.
Cameron and her team remain committed to keeping their employee training simple and consistent as they open new locations, while also continuing to build direct ordering and SEO momentum via their GoDaddy website and location pages.
As Tacos El Tio continues to open new locations and build on their success, they also leverage merchant cash advances from GoDaddy Capital to buy buildings for new restaurant locations. These include one bought at auction in cash that eventually helped generate $1.5 million in business. Cameron describes the application process as “very easy and very fast. We applied today, and in three days, the money was in our account.”
With the seamless integration of GoDaddy's POS, online ordering, and merchant financing solutions, Janette looks forward to continuing to partner with GoDaddy for other innovative technologies that keep pace with Tacos El Tio's rapid growth.
