Email templates: Showing client appreciation

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Client relationships
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Building and maintaining client relationships are an integral part of business success. Without clients, there is no ability to grow and maintain your business.

While there can be some tough times with projects, always make sure your clients feel valued and appreciated.

Doing this can help build a better perception of your brand or even score you a referral that provides more opportunities for your business.
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Use these free email templates to show your clients appreciation

When you show clients appreciation, feel free to get personal with them — show them that they aren’t just a number or website and you care about the relationship.

While there are many ways to show clients that they are appreciated, here are some ideas to make them feel valued and help to maintain that successful client relationship.

Template offering a discount code

Hi there,

I hope you are doing well and wanted to say thank you for being a valued client of. I appreciate the relationship that we have built.

As a token of thanks, please accept a XXXX discount on XXXX services for XXXX months.

I hope this gift helps show that we care about you as clients and are always willing to go above and beyond for you.

Kind Regards,

Template offering a gift voucher 

Hi there,

I just wanted to say thank you for this wonderful relationship that supports both of our sucess.

Times have been tough and sometimes we need a little break. So, I wanted to offer you a gift card that will hopefully provide that pick me up.

It’s just my little way of saying thank you.

Kind Regards,

Template for a simple thank you message

Hi there,

I just wanted to check on how everything was going with your website and say thank you for being a valued client.

It’s been great partnering with you and being able to build our business relationship. Thank you, and I look forward to working with you more over the years.

Kind Regards,

Pro tips

These are just some of the ideas that you can show appreciation to clients. Of course, there are gifts you could give to clients to show your appreciation such as a client appreciation lunch, customized swag with their logos, a gift basket or even a simple hand-written thank you note.

Small things can go a long way for clients. By making your clients feel appreciated and valued, it not only helps maintain and further build your relationship with them — it could even help in getting them to refer you to other potential clients to help grow your business.

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