GoDaddy built coalition of companies to help small businesses navigate COVID-19

#OpenWeStand movement empowered entrepreneurs

“We’re all in uncharted territory and standing together is how we’ll emerge stronger.” ~ Brad Armstrong, Vice President Business Development & Corporate Development, Slack

During our #OpenWeStand movement, more than 30 brands — including American Express, Nextdoor, PayPal, Salesforce and Slack — joined GoDaddy’s small business-focused #OpenWeStand.

Each of these companies contributed resources, tools and insights to help sustain entrepreneurs and the small and microbusinesses they operated during this challenging time.


Brands that joined #OpenWeStand included: Acronis, American Express, Association for Enterprise Opportunity, Avetta, BrandCrowd, Brex, ChowNow, Digital Air Strike, Evite, Gift Up!, GoFundMe, Hello Alice, Inc. Media, Kabbage, Keap, Keysight Technologies, Moneypenny, Next Insurance, Next Street, Nextdoor, PayPal, Rocket Lawyer, Ruby, Salesforce, Seed Spot, ServiceTitan, Shaw Academy, Slack, SurveyMonkey and Zenefits.

“We’re all in uncharted territory and standing together is how we’ll emerge stronger,” said Brad Armstrong, Vice President Business Development & Corporate Development, Slack “Together with GoDaddy, we’re proud to do our part in helping small businesses stay connected and productive no matter where they’re working from.”

#OpenWeStand targeted resources for small businesses

The #OpenWeStand website was launched with the intent to create a communal gathering place for entrepreneurs to learn, ask questions, lend advice, and utilize resources available to them.

#OpenWeStand partners pledged to support small businesses by contributing resources (including how-to articles and videos, webinars and virtual consultations), and discounted product/service offerings, and other relief to help them navigate the crisis.

As part of #OpenWeStand, GoDaddy signed a corporate pledge in support of small businesses, including funneling its purchasing power to small businesses whenever possible and committing to no company layoffs for at least 90 days as the nation endures this turbulent time. Giving GoDaddy employees job security will enable them to continue to help customers while feeling safe.

“The needs and dreams of everyday entrepreneurs are at the very heart of everything we do as a company,” said GoDaddy CMO Fara Howard. “We have a duty to provide entrepreneurs with access to the resources and community spirit they crucially need today. We’ve been encouraged by the initial response to #OpenWeStand and are excited to continue to grow this movement in the weeks and months ahead.”

A supportive community

#OpenWeStand was created to help entrepreneurs such as Patti Curtis, owner of Fogue Studios, an open studio/art gallery for older artists in her community in Seattle.

When Patti was forced to close Fogue Studios’ doors following the shelter in place order, she quickly expanded her website to make artwork that was previously only available in her gallery available for sale online.

She even set up a YouTube channel that includes video tours and interviews with artists to bring her customers close to the experience they would have previously had visiting her gallery in-person.

“The past several weeks have put my creativity, flexibility and resiliency to the test,” Patti said early in the COVID-19 pandemic. “I’m proud of how I’ve been able to quickly evolve my studio and am looking forward to connecting with other entrepreneurs to share lessons learned as others seek to adapt their businesses in response to our current crisis.”

Our #OpenWeStand movement has come to a close, but we’ve still got you covered if you’d like to get your business online. To get started, we recommend this handy guide, or you can register a domain and create a website or online store with our professional and easy-to-use Website Builder right away.

A former small business owner and newspaper journalist, and a published nonfiction author, Andrea Rowland helps craft compelling communications for small businesses and web pros through her work as managing editor of the GoDaddy Garage. When she's not writing or editing, she likes to experiment with baking, travel, read, and dip her toes in the ocean.