Ever wondered what it would be like to be a race car driver? Putting on your helmet, having everyone cheer you on as you step into the car, then experiencing the biggest rush of adrenaline as you race around the track … That’s gotta be an out-of-this-world feeling, right?
Unfortunately, not everyone can be a race car driver.
But you can be a bad-ass driver of traffic to your business.
Nowadays, if you’re a small business you NEED to have a well-working website and be all up in social media. Instagram, in particular, has become the social platform of choice for millennials. In addition to using Instagram to upload pics of their uber-interesting lives (half sarcasm), people are also using Instagram as a new form of search engine.
Gaining followers is as easy as pushing a button. Driving traffic to your website, however, well, that takes a bit of effort. Here are four tips to help you put the pedal to the medal.
Be a tease
In the movies, who is the main heroine always attracted to? The guy who gushes the sweet whisperings of his heart and soul? Or the gruff dude who has nothing to say but has mysterious eyes? Maybe it’s a little messed up, but the main character always has this “thing” for the guy who walks around cloaked in a shroud of mystery.
A little mystery can attract Instagrammers to your business, too. Tease your audience.
If you’re planning to announce a new event or product on your website, for instance, consider posting a picture on your Instagram site a week before the official announcement and hint at the fact that you have something new a brewin’. This can pique your audience’s interest and drive them to your site just to see what the big unveil is!
Link in bio
One of Instagram’s downfalls is that there isn’t an option to include links within your caption. However, when you edit your profile, there is a space for you to provide a URL. You can keep a link to your website in that prime spot or switch it up.
Let’s say you’re promoting a new product/event/service on your site and you want to post about it on Instagram. In your caption, remember to say “link in bio” to direct people to the URL in your profile.
Pro tip: To avoid long, ugly links, shorten your URL with Bit.ly. If you sign up for an account, you’ll be able to track how many clicks that link has received.
Highlight blog posts
If your website includes a blog, make sure to draw attention to it on your Instagram. Not everyone who follows you on Instagram will religiously follow your blog. Keep your followers in the know by offering up an image and brief blurb about a new blog post with a link in your bio to the full post on your site.
Host contests and giveaways
Everyone likes a good contest, right? Announce a new contest or giveaway on your Instagram, but don’t reveal all the details. Tell your followers to click the link in bio in order to get the full set of guidelines. This is a fairly surefire way to drive traffic to your website. For even more engagement, tell your followers in advance that the winners will be announced on a certain date on your site and to keep checking back for updates!
How do you use Instagram to drive traffic to your website? Please share in the comments!
Also published on Medium.