There are a number of content management systems that can help you develop eCommerce websites, but not all are created equal. (Hint: WordPress eCommerce is the best.) Making the wrong choice in this area can potentially cost both you and your clients valuable time and money.
While we wouldn’t ever condone you becoming one of the ‘sheeple’, there are plenty of developers out there who vouch for WordPress as their eCommerce solution of choice. This is largely because WordPress’s unique blend of functionality, support and documentation is hard to beat.
In this post, we’ll present four solid reasons we think WordPress should be your go-to solution for creating an eCommerce website.
Why WordPress eCommerce is the way to go
WordPress is powerful, flexible and scalable.
WordPress plugins adapt to the specific needs of eCommerce websites.
Your WordPress eCommerce site and visitor information will be secure.
There is a wealth of resources for solving WordPress specific problems.
Let’s get started!
1. WordPress is a powerful, flexible and scalable solution
While WordPress was originally designed with bloggers in mind, it’s now a full-featured CMS, and its scalability means it can handle high-traffic websites throughout various industries and niches.
What’s more, its already impressive core offerings can be expanded upon with a wide selection of themes and plugins — many of which are completely free.
There are a number of other technical reasons for WordPress’s popularity, most notably its reliable development cycle, a focus on modern and emerging web standards, and the constant progression of its core offerings. It’s this last point that will likely appeal most, since the WordPress REST API enables you to employ non-PHP coding languages and use the platform as a ‘headless CMS’.
2. WordPress plugins adapt to the specific needs of eCommerce websites
There’s a good chance you’ll want to rely on a few key plugins to enhance the functionality of your website without doing any heavy coding. This is just as true when it comes to implementing eCommerce features. There are a number of eCommerce solutions available, but the clear leader in the field is WooCommerce. The many websites that use this plugin show that it’s a trustworthy and robust option.
Much like WordPress itself, WooCommerce also offers a way to supercharge its functionality via extensions. These add-ons enable you to tweak elements such as dedicated shipping charges, add payments via popular gateways such as Stripe and PayPal, and much more. As for design, you can find an absolute wealth of code snippets – called ‘hooks’ and ‘filters’ — to help you perfect your WordPress eCommerce storefront.
Just as with WordPress, installing WooCommerce is a cinch, and the plugin’s Onboarding Wizard can help you personalize the basic settings within minutes.
3. Your WordPress eCommerce site and visitor information will be secure
Security is a perennial hot topic within web development circles, and rightly so. The WordPress community is no exception, and there’s always something being done to help shore up any holes in the code.
This matters because with a WordPress eCommerce site, like any eCommerce site, it’s hugely important to make sure your visitors’ payment details are safe and your site is Fort Knox secure.
The ramifications of cutting corners here could be catastrophic.
We’ve already mentioned the open-source benefits of WordPress and its regular bug fixes. In addition, WordPress’s head honcho Matt Mullenweg has recently followed Google’s lead by focusing on SSL encryption to make WordPress even more secure. This year WordPress will only recommend web hosts that offer HTTPS and SSL.
For day-to-day security concerns, plugins once again come to the forefront. Solutions such as Wordfence Security can stop brute force attacks and blacklist rogue IPs, while two-factor authentication is an upward trend that’s becoming increasingly important due to a focus on user security.
4. There is a wealth of resources for solving WordPress-specific problems
As we’ve mentioned, WordPress is an open-source platform, so there are many people who actively use and contribute to its development. This means you’ll have a head start when implementing any functionality, and a public ‘knowledge base’ to rely on when dealing with any particular issue.
While the user-focused support forums are normally the first place you’ll want to go, there are also plenty of resources specifically for developers. Make WordPress can offer insight into current concerns and help you create a development roadmap, though it won’t be much use for solving specific issues. Your first port of call for troubleshooting should be the WordPress Codex — a comprehensive wiki on all things WordPress.
However, given that the codex is user-maintained, some articles are out of date or poorly written. If you run into this problem, heading over to the dedicated WordPress Developer Resources might be more fruitful, as will checking out the content of websites such as WPMU DEV and Tom McFarlin.
There are plenty of solutions that can enable you to create an eCommerce website, but most pale in comparison to WordPress eCommerce. The public agrees, as over 27 percent of all websites currently use WordPress as their platform of choice.
In this piece, we’ve offered four reasons why we believe WordPress is the ideal solution for developing an eCommerce website.
- WordPress is a powerful, flexible, and scalable solution.
- You can use plugins to adapt to the specific needs of e-commerce websites.
- Site and visitor security is a primary concern.
- The wealth of community resources will give you a head start on development.
In our opinion, that’s why WordPress eCommerce should be your go-to solution.
Also published on Medium.