How to stay committed to your entrepreneurial vision

7 min read
Brenda Barron

You've got a dream. That spark of inspiration that keeps you up at night, the entrepreneurial vision that's as big as it is audacious. You're on a mission to change the world, or at least your corner of it.

But here's the issue: the road to entrepreneurial success is long and fraught with challenges.

So how do you stay committed to your entrepreneurial vision when the going gets tough? Good question.

That's what we'll venture to answer today. So buckle up as we talk about why "vision" is important and how to cultivate it over the long-term.

The power of a strong entrepreneurial vision

Before we roll up our sleeves and get into the nitty-gritty, let's take a moment to understand why a strong entrepreneurial vision is so crucial. This isn't just some feel-good, motivational stuff.

There's real science behind the power of visualization. For instance, a study conducted by Neuropsychologia showed that mental visualization practices conducted by gym-goers resulted in building more strength than those maintaining a physical practice alone.

Your vision is like your entrepreneurial North Star. It's the guiding light that can help you navigate through the often murky waters of business ownership. 

But more than that, your entrepreneurial vision is a source of motivation. It's what fuels your passion, keeps you pushing through those tough times, and inspires your team to go the extra mile. And it’s a key part of your mission statement.

Now, let's dig a bit deeper.

Cultivating your vision

Sure, you've got an idea. Maybe even a great one. But a vision? That's a whole different situation. You see, an entrepreneurial vision isn't just about what you want to do. It's about why it matters. And cultivating that kind of vision takes some serious soul-searching.

Define your purpose

Simon Sinek got it right when he said, "People don't buy what you do, they buy why you do it." 

Your “why” or your purpose is the reason you're passionate about your business. It's the thing that gives your work meaning and sets you apart from the competition.

Think about what drives you. Why did you start your business? What impact do you want to have on your community or the world at large? Once you have a clear understanding of your “why,” it becomes a lot easier to stay committed to your entrepreneurial vision, even when times are tough.

Paint a picture of the future

Your vision is also about where you're headed. So take a moment to imagine what success looks like for your business. What will you have achieved? How will you have grown? How will the world (or at least your corner of it) be different because of your business?

This is your opportunity to dream big. Don't limit yourself to what seems possible or realistic.

Remember, we're talking about vision here, not a business plan. This is about inspiring yourself and others, not crunching numbers or mapping out strategies.

Alright, we've got our entrepreneurial vision. Now how do we keep the flame alive?

Staying committed to your entrepreneurial vision

Maintaining your commitment to your vision isn't always a walk in the park. There will be days when it feels like you're trudging uphill, both ways, in a snowstorm. But don't worry, there are methods to steel yourself to make it through.

Let's look at some ways you can keep your entrepreneurial vision burning bright — no matter what's going on around you.

Surround yourself with support

You know that old saying, "It takes a village to raise a child"? Well, the same is true for building a business. Surrounding yourself with a supportive community can make all the difference when it comes to staying committed to your vision.

This might be a team of dedicated employees who believe in your vision as much as you do. It could be a mentor who's been there, done that, and can offer sage advice. Or maybe it's a group of fellow entrepreneurs who understand the challenges you're facing and can offer support and encouragement.

Stay focused on your goals

Your entrepreneurial vision is your ultimate goal, but it's important to also set smaller, more achievable goals along the way. These milestones can keep you motivated and give you a sense of progress, even when it feels like you're still miles away from your final destination.

To achieve your vision, you can:

  • Create S.M.A.R.T. goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.
  • Break these goals down into steps you can reasonably take and commit to
  • Celebrate your successes, no matter how small, and learn from your failures.
  • Be flexible and adjust your goals as needed, as successful entrepreneurs are adaptable.

Do these things and you'll be well on your way.

So now that we've laid the groundwork. Now let's talk about how to keep that vision alive, even when the going gets tough.

Embracing resilience and adaptability

You've heard it before: the only constant in life is change. And in the world of entrepreneurship, change can come at you incredibly fast. Staying committed to your entrepreneurial vision doesn't mean being inflexible. In fact, it requires a healthy dose of resilience and adaptability.

Here are a few ways to adopt these mindsets into your way of doing business.

Stay open to change

Here's the thing: Your vision is your guiding light, but the path to get there might not be a straight line. Market conditions change, new competitors emerge, and unexpected challenges pop up. Heck, even your customers' needs and wants can shift.

Being committed to your vision doesn't mean you can't adapt your strategies or even pivot your business model. 

After all, some of the most successful companies today, like Twitter and Slack, started out doing something completely different. The key is to remain flexible and open to change, while staying true to your purpose.

Cultivate resilience

Entrepreneurial life can be a rollercoaster ride. There will be highs and lows, successes and failures. But remember, it's not about how many times you fall, but how many times you get back up.

Cultivating resilience can help you weather the storms and keep you focused on your vision. This means developing a positive mindset, managing stress, and learning from setbacks. The good news is, resilience is like a muscle: the more you use it, the stronger it gets.

Keeping your vision alive

So, you've got a strong vision, a supportive community, clear goals, and a resilient mindset. Now, how do you keep that vision alive and kicking, day in and day out?

Communicate your vision

One of the most effective ways to keep your vision alive is to talk about it. A lot. Communicate your vision to your team, your customers, your investors — anyone who will listen.

Your vision isn't just a statement on a piece of paper. It's a living, breathing part of your business. By consistently talking about it, you keep it at the forefront of everyone's minds and foster a shared sense of purpose.

Live your vision

Finally, one of the most powerful ways to stay committed to your entrepreneurial vision is to live it. This means aligning your actions with your vision, every single day. Whether it's in the decisions you make, the partnerships you form, or the way you treat your team and customers, let your vision guide you.

Where will your entrepreneurial vision take you?

Remember, staying committed to your entrepreneurial vision is a journey, not a destination. It takes patience, resilience, and a whole lot of passion. But with these tools in your entrepreneurial toolkit, you're well on your way to making your vision a reality.

So go forth and conquer, entrepreneurs. The world is waiting for your unique perspective.