When running a business, you need a solution to accept and manage payments that's easy to use, reliable for steady cash flow, and all with a trusted partner that will help support your day-to-day operations and growth.
That's where GoDaddy comes in.
With unwavering dependability and trustworthy support and the lowest processing fees around compared to other similar leading providers, you can focus more on your business and less on managing payments.
Let’s take a side-by-side look at how GoDaddy can benefit business owners.
Level up your payment processing with GoDaddy Payments.
10 reasons to choose GoDaddy vs Square
1. Lowest payment processing fees
At just 2.5% + 0¢ per in-person transaction (2.3% + 0¢ with Plus plan) and 2.7% + 30¢ per online transaction, GoDaddy’s in-person rates are lower compared to other leading providers. With no pre-transaction fee, GoDaddy's rates compare particularly well for merchants that sell high volumes of low-ticket items, where savings really add up.
In addition, GoDaddy’s optional Rate Saver feature available on the Plus plan allows merchants to protect their margins via surcharging and pay 0% for processing credit cards.
Comparatively, Square offers 2.6% + 15¢ per in-person transaction and 3.3%+ 30¢ online.
“I recommend GoDaddy, I’ve been using GoDaddy pay in-store POS system for years. I honestly think they're better than Square.”
2. Range of hardware options to choose from (and at lower costs)
GoDaddy has a range of POS hardware options to suit how you do your business. The modern dual-screen POS device, Smart Terminal Duo, is portable and enhances customer experience, providing clear transaction details and an easy way for customers to tip, approve, and sign. The price? $399.
GoDaddy also offers a handheld Smart Terminal Flex for $275 and Smart Terminal Pro with a large swivel screen display for $499.
Square Terminal does not offer a similar portable dual-screen option.
Both providers have large display options for accurate checkouts and handheld devices for accepting payment in line or in remote locations. However, GoDaddy provides similar POS hardware at lower costs.
3. All-in-one commerce platform
GoDaddy offers a simple, unified commerce platform that is perfect for business owners who value simplicity and bundled management, allowing you to control your online store, in-person sales, and marketing efforts all from one familiar dashboard and the same catalog set, which will be in sync across channels. The setup is seamless, and the GoDaddy Payments system ensures all operations run smoothly.
Square, by comparison, provides a robust ecosystem built for businesses requiring specialized functionality as they grow. While highly versatile, its features and third-party app marketplace are geared toward those who need deep customization for complex retail or restaurant operations. Square is an excellent fit for scaling businesses ready to dive deep into specialized management tools.
To see how the unified catalog works in a physical store, explore our retail POS system designed for multi‑channel retailers.
4. Get support anytime
Complemented by its world-class customer phone support available 24/7, GoDaddy ensures prompt assistance every step of the way. Merchants selling over $100,000 a year get personalized onboarding and set up support available at no additional cost.
Square offers Monday-Friday support, 6 AM to 6 PM PST, and 24/7 phone support for merchants who subscribe to a Premium plan.
“It's refreshing to work with a POS/website company that actually offers a person to speak with, unlike Square and Shopify.”
5. Trusted provider for all your products
GoDaddy has successfully empowered everyday entrepreneurs for the past 25 years, making dreams come true. We are a one-stop shop with products from Domains and Email to Hosting and Payments. It doesn’t matter if you’re just getting started with GoDaddy or already using a GoDaddy product; you can start using GoDaddy Payments to take payments quickly and securely immediately upon sign-up.
Square established itself as a disruptor in the financial technology space, pioneering accessible mobile payments 15 years ago, and evolved into a reliable ecosystem offering specialized software for specific industries (retail, restaurants), banking services, and payroll solutions to support complex, scaling business operations.
7. Shareable links
GoDaddy provides quick, shareable payment links and invoice processing as soon as you purchase your domain name (no website needed) with a processing fee of 2.9% + $0.30 (2.8% + $0.30 with Plus Plan). Easily customize your links with your company logo, images, and text, and send them to your customers via text, email, social media, or QR code. This feature is valuable for in-person businesses that have an invoicing need and collect payments outside the traditional checkout. Some examples are florists who handle wedding decorations and food merchants who also provide catering services.
Square offers payment links, but with more complex setups and a processing fee of 3.3% + $0.30.
8. Free expedited shipping for POS devices
GoDaddy provides free expedited 2-business-day shipping for point-of-sale devices. Square alternatively offers 3-4 business day free shipping and faster options at extra cost.
9. Consistency in pricing regardless of card type
GoDaddy offers consistent pricing regardless of card type, including rewards cards and business credit cards that typically incur higher fees with other processors.
Square maintains similar consistency but at higher base rates.
10. AI-powered catalog creation
GoDaddy Airo®, a new offering from GoDaddy, focuses heavily on speeding up the initial setup and expansion of your product catalog with its image-to-listing creation for small catalogs. Bulk imports can be done by importing CSV files via the bulk upload tools, where it can process the product catalog all at once and update the inventory accordingly. GoDaddy POS is helpful for businesses with small to large catalogs, those migrating from another system, or anyone needing to quickly populate their product listings.
Square provides great tools for managing your item library, offers generative AI tools for product descriptions, though their workflows may feel more manual for some merchants, especially for new or switching businesses with smaller catalogs, compared to GoDaddy's one-click generation.
Over 21M satisfied customers have trusted and embarked on their entrepreneurial journey with GoDaddy, a testament to its efficacy and efficiency. Making a switch to GoDaddy’s POS and processing system is a game-changing move toward business prosperity.
