10 highly profitable email marketing benefits

The essential perks of email promotions

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For those that are overlooking email marketing benefits, the times are changing fast. If you want to succeed with business today, you will absolutely need to get into the fray of marketing by email. With proper email promotion, you could make serious gains on any type of business venture.

Some skeptics may not be so quick to jump on the idea of marketing through email, and that’s fine. However, there are some serious benefits that will be missed as a result, and perhaps a second look may be necessary to fully grasp the rewards that are waiting entrepreneurs that navigate this opportunity well.

What are the benefits of email marketing?

There are ten essential benefits to email marketing:

  1. Mobile growth

  2. Better response

  3. Fast delivery

  4. Frequent communication

  5. Reduction in costs

  6. Targeted delivery

  7. Easy to track

  8. Ease of sharing

  9. Simple to create

  10. Improved relationships

Let’s look at those in more detail.

1. Mobile growth

More people access their email through phones than ever before, and the numbers continue to rise. Email marketing captures people’s attention on the go, to the tune of billions, and growth is expected. If you want to get someone’s attention, mobile integration is necessary, alongside email. GoDaddy Email Marketing supports mobile ready emails out of the box.

2. Better response

Across the board, sending out text links through email gets exponential growth in terms of response. Even messages that were short and sweet see higher amount of interest than those that were graphically enhanced.

3. Fast delivery

When you send out a message to your list, it will land a lot faster than any other form of marketing. In a matter of seconds, you could hit thousands, and if your list is big enough, millions. No other option delivers as fast, or gets as quick a response especially for high quality lists.

4. Frequent communication

You could easily interact with your user base, fans, or newsletter subscribers on a set schedule, and ensure frequent messaging. This will give clients and customers a frame of reference that will deliver traffic, conversions and more. And they will keep you top of mind!

5. Reduction in costs

The cost of traditional advertising is sky high, email marketing is not. You could save on your ad budget and deliver more targeted content to those that are truly interested, saving money.

6. Targeted delivery

When you put up a banner ad or CPC advertisement, you have to wait for the right user to click through. When delivering an email, the right prospect or customer on your list becomes a captive, targeted audience member.

7. Easy to track

Tracking data, and all sorts of metrics are a snap with email marketing. You can see who clicked, forwarded and shared your email instantly.

8. Ease of sharing

Sharing an email is faster, easier and better today than ever before. One swift “forward” could send your message to thousands more people over time. The viral nature of email is truly powerful.

9. Simple to create

Creating an email message is simple, whether you use graphics or not, less than 100 words can suffice in many exchanges, and could yield incredible results.

10. Improved relationships

Email can become very personal, as it goes into a private inbox for many, and that creates loyalty and trust. That is something that will help business grow exponentially.

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Alex Sirota
Alex is a pioneer in using the cloud to meet the needs of small and medium sized business (SMBs). He has a BSc in computer science from the University of Michigan and has worked as a product manager at two Internet startups. His company NewPath Consulting provides business-relevant technology advice and education to prepare SMBs for optimizing their business activities through the cloud.