Every auto repair shop needs to blog regularly if they want to stay relevant in the industry and continue to bring in new customers. This is especially important for smaller independent shops, as they don’t have the luxury of relying on a corporate office to handle the marketing end of the business for them. If you’re looking to start an auto repair blog for your body shop, it’s important to understand the benefits.
Having an auto repair blog allows you to communicate with your current customers, as well as inform potential customers, about your services and show off your knowledge about all things automotive. Posting regularly improves your website’s SEO and will give you something to share with your followers on social media to get a conversation going.
Whether you’re starting a new blog or trying to get back in the habit of posting on your current one, you’ll want to make sure you’re using the best hosting platform to suit your needs. If you’re not a web designer, you’ll likely need an easy-to-use tool that does all of the tough stuff for you.
GoDaddy Managed WordPress is a great platform to start your blog on, as it handles both your web hosting and provides access to all of WordPress’s popular features, including customizable templates, built-in SEO tools, and the ability to upload your own images and videos.
There’s a reason WordPress is the most popular blogging tool, and having your auto repair blog on their platform will certainly help to improve your website’s visibility.
20 auto repair blog post ideas
After you’ve set up your auto repair blog, it’s time to start posting. Here are a few ideas to help get you started as well as some unique post suggestions that will help your auto shop stand out from the competition.
Maintenance blog posts
Don’t assume car owners know what kind of maintenance their vehicles need. Not only does sharing these types of blog posts provide your followers with useful information, it will also help to bring them into your shop by reminding them they missed their last oil change, or that they need to have snow tires put on before the winter weather arrives.
Posts to consider:
- Car maintenance tips for winter
- How to know it’s time for an oil change
- Car maintenance and service checklist
- How regular vehicle maintenance saves you money
Repair blog posts
Beyond regular maintenance, repair is the second most common reason your customers will be visiting your auto shop. By posting information about how to know when a car is in need of a tune-up or repair, you’ll be teaching your customers signs to watch for and encouraging them to bring their car in to be looked at by a professional.
Here are some repair blog post topics to consider:
- 5 engine noises that require immediate attention
- How to determine what’s leaking based on the fluid color
- Why you shouldn’t drive around with a chipped windshield
- Decoding your dashboard light indicators
DIY auto blog posts
Having a few DIY auto blog posts is a great way to attract local automotive enthusiasts to your website. While they might enjoy tinkering under the hood and taking on some of the more basic vehicle repairs themselves, they still need a go-to automotive shop to handle the more complicated work.
If they become a fan of your blog, it’ll only be a matter of time before they’re walking through your door as a customer. Here are a few examples of DIY automotive blog posts:
- How do I replace my headlights?
- How to fix a flat in under 15 minutes
- Tips on getting rid of a bumper dent
- Troubleshooting a faulty automotive air conditioner
Q&A blog posts
Having blog posts that answer common questions your customers might have provides them with valuable information while also keeping your company in the back of their minds for when they need work done on their car.
These can be written by answering a single question or by responding to several questions surrounding the same overall topic. For example:
- What are the benefits of tire rotation?
- How do I check to see if my car’s oil needs to be changed?
- 7 windshield replacement Q&As
- 10 Q&As that will explain all you need to know about engine belts
FAQ blog posts
FAQ auto repair blog posts give readers information at a faster pace, making them ideal for those who like to browse through articles rather than read them in depth. It also gives you the chance to highlight your services and promote your business. Here are some examples:
- Car winterization FAQ
- Extended warranty FAQ
- Electric car FAQ
- Local auto repair shop FAQ
To ensure all of your blog posts are doing their best to bring in customers, you’ll want each post to relate back to one of your shop’s services, products or warranties.
Pro tip: Each post should end with a call-to-action where you invite readers to head to your website for more information or call you to schedule an appointment. Read more tips on how to write a great blog post here.
Taking the next steps
Once you’ve gotten the hang of blogging, you’ll want to take your website to the next level. One of the best ways to do this is to repurpose your blog materials into short videos, social media posts or infographics. This ensures that when you’re reaching out to potential customers, you’re also connecting with those who prefer receiving information visually. This will all help to spread awareness of your auto repair blog as well as your repair shop.
Platforms such as GoDaddy Email Marketing will help you keep track of your customers’ email addresses and provide you with templates that ensure you’re sending out professional-looking emails. Email marketing will also allow you to inform your customers when a new blog post is available to read, when any new services or products are available, and when you’ll be offering discounts. With these blog post ideas and promotional strategies in mind, customers will know who to turn to the next time their check engine light kicks on.