To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO).
When you follow good SEO practices, your brand appears more frequently in search and leads to an increase in online visibility, customer base and sales.
1. Every month there are more than 10.3 billion Google searches, with 78%of U.S. internet users researching products and services online (B2B Marketing).
So if you aren’t engaging in SEO practices, here are a few surprising stats to show just how powerful online search is.
Online search habits
Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends.
2. Google owns 71% of the global search engine market (NetMarketingShare).
3. 50% of search queries are four words or longer (Blue Nile Research).
4. 33% of clicks from organic search results go to the first listing on Google (WebDAM).
Search and mobile
As the mobile tech industry continues to grow, searches are increasingly turning to mobile search.
5. The percentage of organic traffic coming from mobile devices increased from 40% in Q3 to 42% in Q4 (Merkle).
6. 50% of mobile users prefer a mobile browser to a mobile app (BrightLocal).
7. 61% marketers use responsive web design as part of their mobile SEO strategy (Regalix).
8. By the end of 2018, there will be 73 billion phone calls generated from mobile search alone. Calls from search are growing by 42% a year (Acquisio).
Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business.
Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases.
9. Business address/location is the primary piece of information sought by local searchers (Search Engine Land).
10. More than 60% of consumers of have used local information in ads (Google).
11. Local searches lead 50% of mobile visitors to visit stores within one day (Google).
12. 18% of local mobile searches lead to a sale within one day (Google).
Having good SEO leads to business opportunities in more ways than one.
SEO, conversions and ROI
SEO is connected to strong sales funnels and often shows a high return on investment (ROI).
13. 57% of B2B marketers say SEO has the biggest impact on lead generation (NewsCred).
14. 71% marketers use broad keywords to capture leads at the top of the purchase funnel (Regalix).
15. 81% of B2B purchase cycles start with web search and 90% of buyers say when they are ready to buy, “they’ll find you” (Earnest Agency, via Freely).
16. On average, organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads (NewsCred, via HubSpot).
You can generate sales through a search engine marketing, but you need to know how to maximize your efforts by using SEO strategies in the right places and accurately measuring your results.
17. Only 44% of companies say they can measure paid search ROI effectively (Digital Marketing).
18. On average, conversion rates are 10x higher from search than from social on desktops (Marin Software).
19. On smartphones, conversion rates are 15x higher from search than social (Marin Software).
Online search and social media
A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social.
20. The top 8 social networks drove more than 31% of overall traffic to sites in December 2014, up from nearly 23% in 2013 — overcoming traffic from organic search for the first time (Shareaholic).
21. 76% of marketers use social media to support and boost SEO (Regalix).
22. More than 58% of marketers who have been using social media for one year or longer have improved search engine rankings (Hubspot).
SEO and content
Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences.
23. 60% of companies report that their SEO and content strategy are integrated (Social Media Examiner).
24. 53% of marketers rank content creation as the single most effective SEO tactic (NewsCred).
25. Companies that blog have 434% more indexed pages than those which don’t (Search Engine Land).
26. 95% of marketers use search engine marketing for inducing loyalty among their existing customers (Regalix).
27. 96% of marketers use search engine marketing to provide informational and educational content (Regalix).
Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online.
28. 61% of CMOs say search engines are an effective marketing channel (AdWeek).
29. Nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO (MarketingProfs).
30. U.S. spending on paid search and organic optimization will top $45 billion by 2019 (MediaPost).
As these stats show, online search is a powerful way for your business to connect with new audiences, grow your local customer base, fill your sales funnels, and boost your online presence.
So if you aren’t taking full advantage of online search to grow your business, what are you waiting for?
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Also published on Medium.