You want to help your customers and clients maximize their outdoor living spaces. You’re absolutely passionate about helping them truly enjoy what their backyards, patios and decks have to offer. One great way to convey this passion, showcase your work, and attract new customers is through your website. But, not just any website will do.
Your website needs to have certain elements in place if you actually want it to work for your business, instead of mimicking the usefulness of a virtual business card.
Why you need a website
As a small business owner, you need to maximize your leads whenever possible. Getting business via word-of-mouth and more physical marketing methods (like attending events and passing out flyers) might be getting you some results. But, what if you could supercharge those results, and thus your business?
Today’s consumers are turning online before they make most purchasing decisions. This means that if you don’t have an online presence, you’re basically invisible. On the other hand, if your site is able to rank high and come up in the search results when people are looking for a business like yours, you’ll be able to get in front of relevant buyers every single day.
Before we jump into what your website needs, first you’ll need a way to actually build your site. Instead of spending time going through different tools and wasting hours researching, you can use the GoDaddy GoCentral Website Builder. This intuitive website builder will help you easily and quickly create your dream website, all without the need for any previous site building or coding experience.
7 things your outdoor living spaces website should include
Below we’ll show you seven things your outdoor living spaces website needs to include if you want it to be an asset to your business.
A home page with your unique selling proposition.
A portfolio of your past work.
Easily accessible contact information.
A blog with helpful information.
An About Us page to connect with visitors.
Stellar client testimonials.
A breakdown of your services.
Got your site builder ready? Let’s go through each one of these steps in more detail.
1. A home page with your unique selling proposition
Your home page is the first thing a potential customer will see when landing on your site. So, this page needs to tell your visitors that they’re in the right place.
Think about what makes your business unique and make that the focal point of your site. For example:
- Do you focus on minimalist outdoor design?
- Do you specialize in desert landscapes?
- Have you worked with any famous brands or well-known individuals?
- Do you offer a personalized touch?
Make sure your home page conveys your expertise and gives your visitors a reason to work with you.
2. A portfolio of your past work
Your portfolio will speak volumes. You can include enticing images of your past work on your homepage. But, you’ll also want a dedicated page with plenty of examples, so visitors can get a sense of your style.
Make your portfolio as media rich as possible. Include photos, videos and information that describes the project and the results you were able to achieve.
You can even include “before and after” photos to really give your visitors a look at how you were able to transform the space.
3. Easily accessible contact information
Your contact information should be front and center. Make sure that no matter where your visitors land on your site your contact information is prominent.
This includes your location, hours, email and phone number. This information needs to be consistent no matter where your business is listed online, so be sure that contact information on your social media profiles, in business directories and anywhere else it appears matches what’s on your website.
Also, include a separate contact page to host your relevant contact details.
Editor’s note: Want to easily list your business information on multiple directories, but don’t have the time to manage all those dashboards? Try out GoDaddy’s Local Business Listings. Manage all your business’s information — and have it listed on sites like Google, Bing, Yelp and more — from one convenient location.
4. A blog with helpful information
Having a regular blog can help to build your authority, provide useful answers to your customers, and help you rank for more locally relevant keywords.
Don’t think of your blog as a personal journal, but instead as a way to educate your visitors, talk about locally relevant events and things happening in your community, and a way to provide value to your visitors before they decide to work with you.
It can be helpful to create an overarching content strategy before you even start writing.
5. An About Us page to connect with visitors
Do you have a unique story about how your business came to be? Or maybe you have a passion for outdoor spaces and you want to share this with others?
Include things such as:
- How your business came to be
- Any outstanding credentials or qualifications
- Your principles and values as a business owner
- Who your customers are and how you provide them with value
- Why you’re uniquely qualified to help them get the results they’re after
With so many competitors out there in the digital sphere, it pays to have a story that humanizes your business.
6. Stellar client testimonials
The best way to sell yourself — without selling yourself — is by letting other people brag for you.
In addition to a separate testimonials page, be sure to integrate testimonials into the rest of the content on your site as well.
Take your testimonials a step further by following up with happy past customers and seeing if they’d be willing to be a case study. Essentially, you’ll ask them more questions about their experience working with you and the problems you were able to solve for them. Then, you compile that information into a downloadable document for new clients, or into a blog post you can showcase on your site.
7. A breakdown of your services
The final element your website needs is a services page where you provide a breakdown of what you offer. You can reference your portfolio page here for past examples of your work. Include relevant images and descriptions of each project to help potential customers how you can do the same thing for them.
With your website in place, it’s time to start thinking about the future. Not how your website will evolve, but instead how your website will help generate leads for your business. You’ll have plenty of options available, especially with your new website acting as the foundation.
Doing things like optimizing your site for local search terms, submitting your site to local directories, and funneling that traffic onto an email list will help give you a list of potential customers you can share valuable information with to encourage them to work with you.
Overall, there’s a lot more that goes into creating a successful local marketing strategy, but it’s definitely something to start thinking about.