I have an established, five-mile comfort zone. My office is down the street, there are three gas stations all within a mile of my home, and there’s a well-stocked grocery that I can walk to. I get frustrated when I have to make a trip to a store across town. And in today’s world, I’m not alone. Shopping online has become an everyday occurrence for many, which means if you own a small business, you’ll want to have a website and domain names for eCommerce.
The internet has changed the way people shop. And with the right domain name, you can take advantage of this phenomenon. Break out the red rope because it’s time to get in line for a .shop or .store domain.
It’s no secret that eCommerce sites are taking the world by storm. If you’ve got yourself a bona-fide business and you still haven’t taken it online, the best place to start is with a .shop or .store domain (or possibly both).
1. It’s an immediate heads-up for shoppers.
As more and more people take to the internet to fill their shopping needs, websites that show off their wares with immediately recognizable domain names are likely to move to the front of the line. According to Mintel, a market intelligence agency, more than “two thirds (69 percent) of US online adults shop online at least monthly, with 33 percent shopping online every week in 2015.” That’s a lot of shoppers!
With so many people browsing the web, why wouldn’t you want to stand out from the crowd with domain names for eCommerce?
Even if you already have an online presence with a different domain name, securing a .shop or .store domain can help redirect visitors to the catalog section of your site — and that’s just one great benefit of owning multiple domains. Get immediate recognition with a domain such as:
Maybe I already own BestCookie.com. I like to blog about all of my favorite eats, like the different flavors present in white chocolate macadamia nut cookies vs. traditional chocolate chip. If I ever decide to move from reviews to products, I can purchase a domain name ending in .store or .shop and add a section to my site — all without losing loyal followers.
2. You can safeguard your brand.
Speaking of loyal followers, your fans know you. They know your business, your products and everything in between. You’ve spent blood, sweat and tears to create your following, and the last thing you want is someone else piggy-backing off your success.
There are plenty of people out there who buy variations of popular domain names with the intent of selling the domain back to you — and that’s usually a lot more expensive than registering it on your own in the first place.
Trust me, it’s a lot more cost-effective to grab domain names for eCommerce with a variety of relevant extensions from the get-go. Especially when your .shop or .store domain has the potential to bring in some steady revenue. Do yourself a favor and protect your business.
3. Lengthy domain names are no longer an issue.
When I’m shopping online, I want a website address that’s easy to remember. If someone likes my new shoes, I want to be able to tell them where I bought them. It’s not so easy to remember a long domain name.
For example, ISellTheBestCookiesInTheWholeEntireWorld.com might sound good in theory, but no one is going to remember that website address. Plus, think about trying to market your business with that domain. It’s much easier to go with a short and sweet domain name like BestCookie.store.
Wrap it up
Domain names for eCommerce can be swept up in an instant. If you’re on the fence about adding some more to your arsenal, think about the benefits having a .store or .shop for your site. Not sure where to start? Check out this article for tips on picking the perfect domain.
Also published on Medium.