If you aren’t using Facebook for your bowling alley marketing, now is the time to start. Every day, consumers are looking online for a local business just like yours for their next happy hour, tournament, birthday party or team building event. You need to stand out on social media so they choose you.
By keeping your bowling alley’s Facebook page full of exciting content, you’ll be able to build relationships with your existing customer base, stay top-of-mind with all of the bowling enthusiasts in your area, and get new customers in the door.
Strike up a conversation with your bowling alley marketing on Facebook
Here are five kinds of Facebook content to strike up a conversation with your online community.
Questions and engagement.
Ready to have a ball with your bowling alley marketing? Let’s get started!
1. Behind-the-scenes photos
Your Facebook content has the power to get your followers more familiar with and excited about what your bowling alley offers to the community — like good times, a friendly team and awesome customers.
By showcasing your lanes in a creative way, you’ll remind your fans and followers why they love spending time throwing strikes and spares (and gutterballs) at your alley.
Don’t forget. Potential customers want to see everything your bowling alley has to offer.
Remember to show off those pool tables, arcade games, drink specials and one-of-a-kind menu items you serve.
Showcasing your unique amenities will get the people in your neighborhood excited about coming to see you.
2. Client testimonials
Showing off your best online reviews and testimonials will serve your bowling alley in a couple of different ways.
When a new potential customer looks up your business on Facebook, they’ll be able to see your reviews on your page. But if you share great reviews as testimonial posts in your feed, you also can show visitors to your page some of your awesome customer feedback.
This puts your business’ best foot forward by showing everyone who checks you out online just how loved your business is in the community and how happy your customers are.
Testimonial posts also act as cross-promotion for your review platforms. By referencing and sharing reviews on Facebook, your followers will know about your presence on Yelp, Google and other review sites.
They can check out your pages there and, when they see your thoughtful responses, they’ll be able to learn how much customer feedback and satisfaction mean to you and your business . Then, they might be more likely to leave you a great review on Facebook or those other review sites.
3. Educational content
Most people following your business on Facebook probably love to bowl. Think about the kinds of questions your customers might want to know before visiting your business, and allow that to inform your Facebook content.
Here are some examples:
How to pick the right ball.
Did you know that your bowling ball should weigh 10 percent of your body weight? Make sure the ball you pick has some weight, but you’re still comfortable holding it.
How to bowl with the right form.
Keep your wrist straight! When going for that strike, try not to bend or flex your wrist.
Tips on keeping score.
Remember, you have two rolls per frame. Even if you send the first into the gutter, you have a second chance. Go for the spare!
Keeping your Facebook feed full of educational bowling content will provide value to your followers and build trust with new and potential customers by showing that you’re an expert in your industry and that your business is enthusiastic about all things bowling.
4. Entertaining content
What does every alley cat love to see? Fun bowling content, of course! Give the people what they want by sharing simple, fun content like your bowling champs and their scores in photos and videos.
You can also jump into conversations by participating in unofficial holidays like National Bowling Day.
Entertaining Facebook content is shareable. Every time one of your fans shares a post from your business, that content gets in front of new people — people who might be looking for lanes just like yours.
5. Questions and engagement
Engaging with your audience through your Facebook posts is an excellent way to get more eyes on your page and start conversations. As a bowling alley marketing strategy, try polling your customers about their high scores, asking them to tag their favorite bowling buddy, or quizzing them on bowling trivia.
Not only will you be able to create engagement by getting people to answer your questions, but you will stay top-of-mind with your new and existing customers by getting them to check back for the answer.
Use these Facebook bowling alley marketing content ideas to start posting great, engaging content for your bowling alley and those customers will start rolling in.
Don’t have time to spare for social media marketing?