Let’s talk marketing strategies. You’ve taken the time to invest in your business — you’ve read the various articles on how to get found online and how to find customers on the Web, but you’re still not attracting as many customers as you’d like to your small business website. What gives?
In addition to working on standing out via social media, you might need to examine your domain name. A domain name is, often times, the first point of contact a customer has to your business. Do you have a nice and succinct domain? Is it short and memorable? Does it help you drive customers to your site through different search engine optimization (SEO) tactics?
Don’t let availability and cost alone drive your domain name decision.
More often than not, people end up choosing domain names based primarily on their availability. That’s unfortunate. Sure, you want a domain name now. You’ve got stuff to do. But staying true to your brand — not to mention making it as easy as possible for consumers to find you on the Web — is key to success online.
A premium domain might be the answer.
Already registered and owned by someone else, but available for sale in the domain aftermarket, a premium domain name might be just what you’re looking for to perfectly express your online brand. Check out these three reasons to choose a premium domain name:
1. Trust, credibility, and branding
Short, sweet, and to the point. Imagine owning a domain name for your business that succintly says what you’re all about. Wouldn’t it be cool to direct your customers to YourBusinessName.com rather than YourBusinessNameLocatedInYourCity.com?
Because of the vast number of domains in existence today — more than 250 million and counting — it’s almost impossible to grab a name that is completely reflective of your business and your ideas of how to portray your business. Especially if you’re set on a .com. Snagging a premium name shows the world (and your competition) that you’re super-serious about your venture. It shows the world that you’re a force to consider.
2. Search engine optimization and marketing
Google® currently doesn’t use a domain name to determine search results (although that could always change), but keywords definitely matter. A premium name that has keywords already built in can naturally boost your organic SEO rankings. Isn’t it your objective, whether you’re just starting out or well-established, to attract as many customers as possible? There’s no guarantee when it comes to search engines, but investing in a premium domain name might help drive more traffic to your small business website.
3. Return on investment
While “regular” domains are priced at about $15 a year, a premium domain might cost anywhere from several hundred to several thousand bucks for the first year. After that, however, it defaults to roughly a $15 annually to keep the domain active.The reasoning for the higher initial investment is simple: these premium names have traffic tied to them — they already have a history of keyword searches via search engine giants like Google®, Bing®, and Yahoo!®. Additionally, they have a sense of simplicity. A premium name is usually easy to remember upon first introduction.
And that’s priceless.
Ready to search for your dream domain? Click here.