You can’t reach into the web to give your clients a blowout, manicure or massage — but if you offer any type of beauty, wellness, or other personal care service, chances are you need the Internet to get at least some of those customers through your door.
And your domain name is your home on the web.
Your domain is the heart of your website address, the unique digital nameplate that marks your presence on the Internet. It’s your one-of-a-kind online business sign — a key brand element that can set you apart in a cyber sea of competition. That’s to say, it’s really, really important.
So important, in fact, that it pays to take the time to think about all your domain name options. Yup, you’ve got choices. And a smart online naming strategy involves exploring numerous domain options and, in many cases, registering more than one domain to represent your business online.
Why register multiple domain names?
You’ve got a .com domain and yes, it’s a bit longer than you’d like (am I right?) but you’re happy with it. Great. The traditional .com remains the most popular domain extension and enjoys widespread recognition. If you can get a great .com, you should.
That said, there are a few reasons you might want to grab additional domains:
To pivot for growth. Say you operate a barbershop in Atlanta and you’ve got a website at yourbarbershopname.com. Your classic cuts continue to bring in business, but you’ve seen a serious uptick in beard care services. You can register another domain name — yourbarbershopnamebeard.ninja — that highlights this specialty service to capitalize on its popularity. Doing so might help your search engine ranking when potential customers search for beard care services online, driving more traffic to your website.
To protect your brand. One easy way to help protect your brand online is by registering multiple domain names. Simply put, if you own a domain, your competition doesn’t.
To identify with a local market. If your barbershop serves customers in the Atlanta area, it’s important to make that local connection clear in your website address. We’ll talk more about geo-specific domains soon.
To identify with a specific industry. The availability of hundreds of new industry-specific domain extensions makes it easier than ever before to highlight your affiliation online.
These domains are meant for you
Now, let’s look at some specific domain name extensions that can help you be more successful online if you’re in the personal services industry.
|If you own a …||Check out these domain extensions|
|Hair Salon||.com, .net, .guru, .expert, .services, .care, .style, .wedding|
|Nail Salon||.com, .net, .guru, .expert, .services, .care, .sex, .wedding|
|Spa||.com, .net, .guru, .expert, .services, .care, .center, .holiday, .wedding|
|Massage Studio||.com, .net, .guru, .expert, .services, .care, .center, .clinic|
|Holistic Wellness Center||.com, .net, .guru, .expert, .services, .solutions, .care, .healthcare, .center, .clinic, .yoga|
|Nutrition Center||.com, .net, .guru, .expert, .services, .solutions, .center, .clinic, .recipes, .support, .tips|
|Gym||.com, .net, .guru, .expert, .fit, .fitness, .camp, .coach, .ninja, .club, .training, .zone|
|Makeup Studio||.com, .net, .guru, .expert, .services, .clinic, .sex, .wedding|
|Tanning Studio||.com, .net, .guru, .expert, .services, .sexy, .wedding|
The local edge
Since an astounding 97 percent of consumers turn to the web to find local products and services, it also makes sense to register geo-specific domain names. Own a nail salon in the Bronx? Pick up yourbusinessname.nyc to tell potential customers what you do and where you do it at a glance. Offer hot stone massage in Montreal? Snag an ultra-descriptive website address ending in .quebec.
Sell products or services online?
If you happen to sell personal care products like hair extensions or nail polish through your website, you might benefit from an e-commerce domain extension. Check out options such as .bargains, .deals and .sale.
New naming opportunities
Still can’t secure that perfect website address? No worries. New domains become available all the time, so patience and perseverance can pay off. If you’re a GoDaddy customer, it’s easy to sign up to follow extensions like .salon, .spa and .beauty so you’ll know right away when they’re available for registration. Plus, a wave of previously unavailable domain names with a variety of popular extensions now are hitting the market. Get ‘em while they’re hot!
It’s a piece of cake to point different domains to the same primary website. This can help your business gain greater visibility, more traffic, and, ultimately, more customers. And that’s what it’s all about, right?
Also published on Medium.