If you’re not getting friendly with search engine optimization, you’re putting your business at a disadvantage. Stats show that more than 90 percent of smartphone users turn to search engines like Google to look for local information. You want, you need, your business to show up in those search results. A number of SEO tools can help.
SEO tools to give your business a leg up
As the importance of being visible online has become nearly imperative to the success of the small business, so have the emergence of hundreds of products and services to help you with search engine optimization. With so many options to choose from, it can be overwhelming, time consuming, and complicated to find the right solution for your business. To help ease this confusion, I like to break SEO tools into three general buckets:
Bundled with website building and hosting products
A common mistake people make is building out the content on their website without thinking about search engines.
So as you start your writing process, ask yourself: what do my customers want to know on this page? What type of information or content will be most meaningful to them? The answer to this question is exactly what search engines are looking for — relevant content about you that customers might enter in a search.
How do you ensure you are creating SEO-friendly content for your website as you build it out?
You may have an SEO tool at your disposal without even knowing it! Many website building tools and software offer SEO solutions since the content on your site is critical to achieving SEO success. Oftentimes, these products are bundled into website building plans or are included as a plugin.
Bottom line? If you have a premium website building plan, chances are you have a nifty SEO tool waiting for you.
These SEO tools help you with everything from finding appropriate keywords and page titles, to ensuring your site is properly crawled by search engines and doesn’t have any missing links or errors.
The process is usually a straightforward, step-by-step wizard that guides you through the necessary changes or updates to make to your site.
Standalone products and plugins
You might be asking, what if I don’t have an SEO tool included in my website package and my site is already live? How do I get SEO help?
If you already have a published (or live) website, it’s always good to revisit your site and update your content and text.
Search engines love to see repeated updates and additions to sites, as it signifies to them (and your customers) that a live person is keeping up with the business. With so many companies going out of business every year, a search engine is tasked with finding and displaying the most relevant companies for every search — if you are staying on top of your content game, chances are they’ll pick you.
There are many standalone products and services available for your website. Some are available only for certain web platforms like Yoast, a WordPress plugin, while others work with any platform — such as GoDaddy’s Search Engine Visibility product, SEOGears and Moz Pro.
Many of these standalone SEO tools and services will analyze your existing website and give you a list of SEO-friendly recommendations to help you update your content. By helping you find areas of improvement on your site, these tools and services get you one step closer to rising in the ranks.
Another standalone tool that is useful for small businesses is Google’s Keyword Planner. This tool helps you discover how popular certain search terms are and how competitive it might be for you to pursue that keyword for your own site. This tool is particularly useful if you are considering running a Search Engine Marketing (SEM) campaign — a process of gaining traffic to your website by purchasing ads on search engines like Google.
Agencies + consultants
Perhaps you’re thinking, “Wow, I don’t have time or know-how to manage my website’s SEO myself. How can I make sure my site is competitive on search engines?” That’s where agencies and consultants come in.
As a small business owner, chances are you don’t have a lot of free time — and spending that little bit of free time on SEO may not be your cup of tea. Have no fear, as with most things in life there are plenty of solutions where you can hire someone to do the work for you.
With a plethora of marketing agencies and small business consultants on the web, finding someone to analyze your site and optimize it for search engines is easier than ever. While hiring an SEO pro does have its advantages — namely, time savings and industry expertise — it can be quite costly. But if you have room in your budget, hiring a pro can help your business soar to the top.
At GoDaddy, we have a team of experts ready to give your site the attention it deserves. Check out one of our newest products, SEO Services.
Check SEO off your to-do list
No matter what path you choose, picking an SEO tool or service should always be a completed step in your online business checklist. If search engines can’t find your site or think your content isn’t relevant, chances are you are losing out on business.
And with so many tools and services available, there’s bound to be one that meets your needs — it’s just a matter of finding the right fit for your business.
Want to learn more about SEO? Check out our free ebook!