What’s new in Websites + Marketing Ecommerce

6 min read
Stacey Hartman

As summer marches steadily towards fall, GoDaddy’s Online Store builder and and Online Appointments builder continues to add new features. In this guide, we’re going to cover these updates and show you how they can help your business grow.

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What’s new in Websites + Marketing Ecommerce

Here’s a list of the new features and options available for Websites + Marketing Ecommerce customers:

Updates as of August 15, 2023:

Updates as of May 19, 2023:

Updates as of March 8, 2023:

Updates as of Feb. 13, 2023:

Updates as of Jan. 10, 2023:

Related resources:

Updated Online Store shipping options

As of July 2023, USPS Ground Advantage has replaced USPS Retail Ground and USPS First-Class Mail Parcel shipping options. Customers can see this option under USPS on Shipping Methods page. If you'd like to learn more about USPS Ground Advantage, you can view the full details here.

Screenshot of Websites + Marketing USPS shipping options.
USPS shipping options, as they appear for our Online Store customers.

Another shipping update to be aware of is that as of June 2023, UPS is no longer issuing access keys for shipping customers. This means that, if you have not already set up your UPS shipping option within your Online Store, you will not be able to do so at this time.

Screenshot of new UPS setup screen in Websites + Marketing Ecommerce.

If you're unsure of whether or not you've set up a UPS shipping method for your Online Store, you can confirm by checking the Shipping Methods page, under the Commerce drop down menu. A configured UPS shipping method will appear as follows:

AI-generated product descriptions

Does writing product descriptions feel overwhelming? Our new AI functionality in Websites + Marketing Ecommerce is here to help. With this new feature, you can easily create AI-generated descriptions for your products. 

Not happy with the description that the AI tool generated? You can regenerate your product description as many times as you’d like. You’re also able to copy versions that you do like to either edit or insert directly into the description field.

This option is available by clicking on the "Suggest Description" button at the top right of the Description field.

Disclaimer: When using AI tools, avoid entering sensitive information and always review output for accuracy. Additionally, this content is for demonstration purposes only; it does not represent any affiliation, endorsement or sponsorship with the companies mentioned. All trademark rights belong to their respective owners. Third-party trademarks are used here for demonstrative and educational purposes only, use does not represent affiliation.

Multi-day event/service scheduling in Online Appointments

Service-based merchants can now offer events that span multiple days. Whether it’s a 3-day retreat or a week-long event, Online Appointments users are now able to have more flexibility in their scheduling.

To use this feature, you’ll want to choose the “One Time Event” option when adding a service. With this option, there will be a “Days” duration option available to use.

Direct navigation to Appointments Overview in Online Appointments

Navigation options for Online Appointments has been updated to give a more direct path to the Appointments Overview section of your account.

Not only does the Overview page allow you to easily manage your Online Appointments, it hosts quite a bit of useful information, such as upcoming bookings, recommendations, stats and guidance to help you grow.

US-based Online Store owners can create shipping labels to Canada

Online Store owners based in the United States are now able to create shipping labels for packages under 4lbs to Canada via GoDaddy’s ShipEngine integration (for a nominal fee). This update allows merchants to more easily ship to Canada without having to worry about customs forms or visiting the post office.

Easily view past events in Online Appointments

Services that have occurred in the past through Online Appointments can now be viewed under the “Past Services” tab, making it easier for you to manage your service offerings.

Accept Apple Pay and Google Pay via GoDaddy Payments

With this update to GoDaddy Payments, you can now accept payments via Apple Pay and Google Pay for products and services through your site.

Note: If you’re adding GoDaddy Payments for the first time, or if you’re already using GoDaddy Payments, you may need to republish your site to see the option for digital wallets on your Online Store.

With digital wallets like Apple Pay and Google Pay, your customers are able to checkout with a single click, without leaving the page. And, to further boost your sales, we have strategically placed digital wallet checkout options in various locations, including the product page, cart, checkout and quick view pages.

Digital wallets are available for shipping and local delivery orders (but not for pickup orders).

Here are a couple of examples of how these payment options will appear for products:

And here's an example of the digital wallet options for services:

Customers can share your products and services on social media

Now your customers are able to share products and services from your website directly to their own social media pages. This feature can help boost visibility for your products via your customers’ social media feeds.

This setting can be enabled in the Websites + Marketing editor, under the Online Store’s “Product Page” tab. For services, you'll need to edit the Appointments widget:

Note: You will need to publish your site for this feature to be live.

Interested in seeing a breakdown of the features added to Websites + Marketing Ecommerce in 2022? Check out those details here.

*AI-assisted full website including all of the premium features like online store, appointment scheduling, and marketplace selling to name a few, requires paid subscription.

Social media marketing calendar available with GoDaddy Airo, some features will require paid subscription.

Professional Email through Microsoft Office 365 30-day free trial with an option to renew into a paid subscription beyond the promotional period.

While the LLC starter plan is free, there are likely some state and/or local filing fees associated with your filing which will be determined during the filing process.

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