3 reasons to move to .NYC

Do it for the hot dogs

New Yorkers take pride in where they live and what they do — and they deserve some kudos.

It’s not easy to take your passion to The Big Apple and succeed without some serious blood, sweat and tears. New Yorkers are passionate enough about what they do to test the waters in one of the most competitive cities in the world. They’re extraordinary because they come to the city that never sleeps to be part of something big.

Whether you’re a Central Park artist, an actor on Broadway, a stockbroker or (my personal favorite) a hot dog stand owner, why not showcase that New York City pride with your website?

A new generic top-level domain (gTLD), .nyc, might perfectly capture your one-of-kind digital identity. Here are three reasons why:


Your domain name should be exactly what you want it to be. You don’t want to end up with an obscure website address that’s extra-long and stuffed with hard-to-type and tough-to-remember dashes and numbers get just to fit in the confines of what’s available in a .com space that’s as crowded as an NYC sidewalk.

You shouldn’t have to change your business’s name online.

Fortunately, the new .nyc domain extension opens up the options for what domains are available so it’s more likely that you’ll find your perfect match.


There are more than 2 million small businesses in New York City alone. With a .nyc domain name, you’re marketing in a way that shows you’re a part of something big … you’re part of New York City. New Yorkers move fast, and what better way to catch their attention than to tie your business to their home?

Personalization & Localization

Your business provides a unique service and should have a unique online presence to match. A .nyc domain name will tell potential customers what you do and where you’re located at a glance.

For example, if you’re trying to beef-up business for your hot dog stand, you can create a website called BensHotDogs.nyc. If you own a taxi, why not HailATaxi.nyc? Potential customers will instantly picture where you are and what you do, without even having to visit your site.

Take a bite out of a .nyc domain

People come to New York for experiences they can’t get anywhere else in the world. Some want to see the famous holiday tree lighting at Rockefeller Plaza, ride a carriage through Central Park, or take in a show at Radio City Music Hall. Others (like me) want to try New York City street-cart hot dogs. Whatever they hope to get out of their time in The Big Apple, it’s sure not to disappoint.

You can invite visitors to your .nyc website for a one-of-a-kind experience, too.

Registration for .nyc will be available soon. Click here to get updates and we’ll let you know when it’s ready for pre-registration.