5 social platforms to help you solve your business problems

Be part of a community

You don’t need to know everything — you just need to know where to start. Running a business means preparing for the unexpected, but what happens when you come across business problems you’ve never encountered? What then?

Well, the easiest way to find the answers is to turn to a community or social network. From financial trading to social analyzing, the sites listed below are examples of social networks that were built to help you find the knowledge you need.

Business on Tapp


The problem:
Um … which problem? Does anyone else have all these problems?

The solution:
We all encounter problems when it comes to starting a business. Do I have enough capital? Am I doing the correct market research? Am I pricing my products/services correctly? The good news is, you’re not alone. Other business owners do have these problems, and they probably have advice or answers that you could use.

Business on Tapp aims to provide answers to small business owners’ most dire questions. They even take it a step further and address more basic questions in their “too embarrassed to ask” series. There are plenty of people who might be asking, “what’s marketing?” or “what’s a hero image?” Hey, we all had to start somewhere.

Business on Tapp focuses on keeping small business owners in the know.


From latest trends to emerging technologies, they provide insights from the biggest names in the business. Why? Because even they were small once, too. Business problems come in all shapes and sizes.


The problem:
I need to connect to other business owners. Where are they hiding?

The solution:
You shouldn’t have to play hide-and-seek when trying to connect with other small business owners. Fortunately, you don’t have to. You can find other business owners by joining LinkedIn groups. Don’t have a LinkedIn account? Make one (it’s free). Then, go to the “Interests” tab at the top of your LinkedIn home page and click on “Groups.” Click on the “Find a group” button, and enter the industry that you’re interested in. LinkedIn will bring up all relevant groups.

Some groups you can join automatically, and others you have to be approved by the group manager. Either way, once you’re in you can connect with other business owners and entrepreneurs, share ideas and links, and even form lucrative business partnerships.


Many businesses start their own LinkedIn groups. They’re a great way to connect with industry leaders (or even start a dialogue with your customers)! Staples, Contractor Talk, Hewlett-Packard and Bento for Business are all examples of businesses harnessing the power of LinkedIn groups.



The problem:
I want to dabble in trading, but I’m scared.

The solution:
Trading can be scary — when you trade, you put your hard-earned cash at risk. And while you don’t want to be overly averse to the trading scene, you want to be smart about your investments. The world markets can be difficult to read, so where should you start? The solution is to follow the pros and see how they do it. Literally.

“The best returns occur when investors are plugged into diverse social groups that enable them to collide with information from multiple networks. In the social media world, as in real life, it pays to hover on the edge of cliques — but not get slavishly sucked into just one.” ~ Financial Times on eToro

Start by joining eToro, a social investment network that operates a lot like Twitter. You can follow successful investors and traders, find tips and advice from leaders, discuss trading strategies, and even model your investment plans after those who are doing well. When the pros win, you win.



The problem:
Traveling is hard. Ugh. Is there a better way to handle travel arrangements?

The solution:
Put all your travel needs in one easy-to-use app! Though not necessarily a social network, Quicket uses networks such as Facebook to connect with your potential flying companions. Before you board, you can check to see who you’re sitting next to. Here are some possible scenarios:

  1. Your flying companion has kids. Better bring some ear plugs.
  2. The small business gods have answered your prayers and placed the CEO of the business you want to partner with in the seat next to yours. Bring your portfolio and lots of swagger.

See? There are benefits to social flying. The app also allows you to quickly compare flight prices, see if your flight is delayed or on time, view seat mapping, and even review in-flight movie ratings on IMDb and Rotten Tomatoes.



The problem:
Why are other people’s social media campaigns doing better than mine?

The solution:
Creating effective social media campaigns can be difficult. There are plenty of ways to make your campaign pop, but why not start by looking at some successful examples? Head on over to Unmetric, an analytics platform that keeps tabs on competitors’ content.

Type in a keyword and Unmetric will create a stream of high-performing social media campaigns for your viewing pleasure. Find out what’s working and what’s not working for other brands, and which brands are going off the beaten path and showing success. Unmetric shows you how many likes, shares and comments each campaign receives, as well as gives you the data to back your successes and failures. You can use this “data-driven inspiration” to fuel your next social media campaign and perform like a champ!

There are whole networks out there devoted to solving your business problems, and they’re all at your fingertips! Don’t be afraid to ask questions — you’re not the first, and you certainly won’t be the last, small business owner to encounter problems. Now, you have a community you can turn to in times of need.