Get into the spirit of giving this month, and make your clients happy at the same time! Here are five innovative ways you can put a smile on their faces (without breaking the bank).
Send a handwritten card
I’m willing to bet the number of handwritten holiday cards you’ve received over the past several years has dwindled, what with our reliance on email, texting and social media. That’s why sending your clients a heartfelt card is the perfect way to get their attention against the deluge of digital communications they receive.
Send a personalized note to each client, thanking them for their support. Find ways to show you pay attention to them, like mentioning their kids or their upcoming trip to the Bahamas.
Nellie’s Secret Tip: Keep track of who you send what card to so you don’t end up sending the same card two years in a row! You can also customize cards with your brand logo at VistaPrint.
Show up with goodies
If your clients are local, surprise them with treats one day. These could be store bought, or, if you’re especially crafty in the kitchen, homemade. They can share your holiday confections with the team in the breakroom, and you can take a moment to check in and see how things are going.
Nellie’s Secret Tip: If possible, find out if your client has any food sensitivities or preferences. It’d be a shame to bring a plate of cookies to someone who’s gluten intolerant!
Host an event
Sure, you’ve hosted a holiday party for your staff, but have you considered inviting your clients? It’s a great way to talk about something other than business, and for them to get to know you and your team. Host it in your office and give them the grand tour, or at your favorite restaurant.
Nellie’s Secret Tip: If you sell products, give out gift bags at the end of the night. Include some of your best products, as well as coupons for future purchases.
Give a gift
Giving client gifts is nothing new, but the thought you put into what you give can show your creativity. If you know a client loves mixed martial arts, get him tickets to an upcoming local event. Or give a book that you think a client would really enjoy.
Nellie’s Secret Tip: Pay attention throughout the year to figure out the best gift for a client. Take notes and make the right purchase when the holidays roll around.
Mention them in a blog post
Everyone likes a shoutout! If you’re writing for your blog, find a way to use a client as an example. If you are concerned your client might not approve, get permission first. Then send them the link to the published post.
Nellie’s Secret Tip: This is a great way to showcase your own work. Talk about how you helped a client in a mini case study.
There are millions of ideas better than fruitcake that you can give your client to show them how much you appreciate their business. Find what speaks to you and start making them smile!