Beauty basics: How to start a makeup blog

The broad strokes of beauty blogging

I know who you are. You’re totally obsessed with the department store makeup counter. You go straight for the cosmetics aisle whenever you go to Target. You can spend the entire day lost in #makeup on Instagram, and now you want to know how to start a makeup blog of your own. Maybe you’re a makeup artist looking to showcase your work or just a makeup enthusiast who needs a creative outlet. MAYBE you’re looking to turn your passion into a full-time job. No matter the reason, a makeup blog is the answer and starting one is easier than you think.

How to start a makeup blog in 3 parts

  1. Pick a blog builder.

  2. Choose a theme and fill it out.

  3. Promote your blog on social media.

As you probably know, makeup blogging can be big business … or at least an additional source of income. Successful makeup bloggers have been known to receive tons of free products, exotic press trips and even command six-figure brand deals.

If their readers buy products, even bloggers with small followings can make money.


But even bloggers without millions of followers are cashing in. The new wave of makeup blogging darlings are called micro-influencers. They don’t have millions of followers — typically 1,000 to 100,000 — but their followers are more engaged than those who follow mega-influencers. This means if you can influence readers to buy the products you already love, no matter what size you are, there’s money to be made.

1. Pick a blog builder

A very important step in how to start a makeup blog is choosing where it will be housed on the internet. Most bloggers tend to go use Squarespace, WordPress or Blogger. These sites are easy to use, have beautiful themes and page designs, and offer extensive customizations.

Get a worry-free WordPress blog. You blog, we take care of the tech.

But there are other easy-to-use platforms (some of them free) that have these same features. No matter your platform, be sure you snag a domain name. Nothing says professional quite like your own web address. GoDaddy is a great option for securing a solid domain name.

2. Choose a theme and fill it out

So what does it take to make a makeup blog successful? Whenever someone asks me how to start a makeup blog, I tell them their blog must be aesthetically pleasing. After all, you’re blogging about makeup! Find or create a clean, well-organized theme.

How to Start a Makeup Blog ThemesYour logo/blog name, tagline, blog sections, search bar and a few posts at a minimum should be visible when visitors open your blog. You can add more than the minimum, just be sure words can be easily read and things aren’t too crowded on the page. Choose fonts that mesh well with each other and colors that go with your blog’s brand. Let’s touch on the importance of a few of these things.

Learn to take great photos.

Going along with the theme of a visually appealing blog, high-quality images are a must! The old adage, “a picture is worth a thousand words” is doubly important in makeup blogging. Readers want to see the packaging of the products you talk about. They want to see the steps of your tutorials and the finished look.

Photos are a must, but don’t buy a pricey camera. Most smartphones take great pics!


Requiring high-quality pictures doesn’t necessarily mean you need an expensive camera. You’re probably reading this article on the most important blogging tool out there — your smartphone! All modern smartphones take amazing pictures. Good pictures come from learning the basics of photography (lighting, composition, etc.) and photo editing rather than owning expensive equipment. And there are plenty of free photo editing apps, such as Afterlight, Snapseed and VSCO for professional-looking photos.

Write useful, compelling articles.

Don’t forget about the actual words in your blog posts! Successful blogs are written in an authentic, relatable and honest tone. If you’re funny, be funny. If you’re informative, inform. The best part about your blog is the special spin only you can bring to it. Posts should be focused on your niche (affordable makeup, high-end, glam looks, natural beauty — whatever), but common blog topics include:

  • Tutorials
  • Product reviews
  • Travel essentials
  • Beauty on a budget
  • Wish lists

Always keep some variety in your posts, but post them consistently with a consistent voice.

3. Promote your blog on social media

While the actual blog itself is your main focus, social media can be a huge part of your blog’s success. First, it can direct people to your blog. Yes, people will be able to access your blog through search engines, but being active on social media sites like Pinterest and Instagram gives them many more ways to find you. Plus, you can easily repurpose all those high-quality images you already have on your blog.

How to Start a Makeup Blog Antoinette Childs PinterestPinterest is literally a visual search engine and a makeup blogger’s dream. High-quality images with succinct search terms do very well on Pinterest. A pin from your blog can literally make thousands of rounds in different Pinterest circles, all simultaneously driving traffic to your blog. Especially if your content is evergreen. Long, bright images with minimal text do best on Pinterest. Also, make sure your imagines are pinnable directly from your website.

Instagram is also a must for makeup bloggers. The makeup community on Instagram is so large and full of promise. You can post a tutorial, makeup flatlay or a mini review and immediately grab the attention of brands or bigger influencers.

A decent-size following on Instagram can give your blog even more legitimacy.


Posting frequently, with the right hashtags, will get tons of eyes on your content. Which will translate to more eyes on your blog — even on days you don’t post.

Pro tip: Make sure your blog matches the look and feel of your social profiles. If you’re all about glitz and glamor, that should immediately read across your Instagram stories and Pinterest boards! Your social media should support your blog, so make sure you’re telling the same story across all channels.

Get blogging

So now that you know how to start a makeup blog, it’s time to make your mark! There’s no better time to start than right now. Create stunning images, craft relatable, quality content, and share to all your social profiles. Start blogging!

[advertisement id=”17440″]