Building a website has never been easier. Modern advances in technology have made it possible for anyone to build a website, regardless of technical skill. Plus, the many professional website design services available today make hiring a pro to build your website easier and more affordable than ever before.
In an increasingly competitive landscape, websites offer businesses a platform to communicate directly to their current and potential customers regardless of the day or time.
Building a website is one of the best ways for a company to attract and retain clients, while also helping to establish credibility.
The resources on this page will help you get started with building a website — from what to consider before you begin to building websites for specific types of businesses:
The benefits of building a website cannot be overstated; and as markets continue to become saturated with local and global competitors, you will need to use every resource at your disposal to grow your business.
Research and planning
There are several considerations you must make before building a website. The first action you should take before starting a website build is to research and create a plan for your new site.
When planning your website, it’s important to focus on the macro and micro elements of the site. For instance, at the macro-level, you might want to build eCommerce functionality into the website so that you can sell products online. You might also consider building a WordPress website for the added functionality and flexibility that WordPress offers via plugins and extensions.
After you’ve laid out a website strategy, you’ll need to make some additional decisions before building a website. One of the most important decisions will be naming the website. Choosing the perfect domain name will depend on your brand, the industry within which you operate, and the availability of domain names.
While the website strategy and domain name are important considerations before building a website, there are several other decisions that you will need to make before you are ready to launch your site.
Hosting, site builders and website security
Before building a website, you will need to select a hosting provider. You will then need to decide whether you want to build the website or hire a professional website designer. You’ll also want to obtain an SSL certificate to secure your website. (Some DIY website builders include baked-in SSL.)
Search engine optimization
At the micro-level, you may want to implement choices to increase the website’s search engine optimization (SEO). SEO-friendly websites can drive more organic traffic and potential customers. Some SEO decisions to make during the strategy and planning stage include designing a clean site architecture, optimizing permalinks, and deciding what keywords to target with your web copy.
Resources for building a website
To help you make smarter decisions for your website, consider reviewing some of the resources below. From planning a website to weighing out the pros and cons of a professional web designer, these articles give you all the information you need before building a website.