Danica Patrick and GoDaddy reunite for big finale and life after racing

Making her own way

Updated Feb. 2, 2018

Danica Patrick and GoDaddy — together again. Danica’s racing days are nearing an end, so it only seems right that GoDaddy would power her up again as the primary sponsor in the Daytona 500 and Indianapolis 500. These races, nicknamed the “Danica Double,” will conclude her successful racing career and propel Danica into a new chapter of her life — one as an entrepreneur and small business owner.

Danica unveils No. 7 GoDaddy Chevy

On February 2, Danica and GoDaddy officially unveiled the No. 7 GoDaddy Chevrolet Camaro that Danica will drive in her final races. Danica posted images on her official website, DanicaPatrick.com, and promoted them on Instagram. The images debut the new Danica Double logo, which Danica helped create, as well as the familiar GoDaddy green on the No. 7 Chevrolet. Danica says:

“It’s kind of like ‘back to the future’ seeing the iconic GoDaddy green back on the No. 7 Chevy. The good energy just keeps flowing into Daytona. I’ve landed in a wonderful place. The process to get here, on the verge of my final races, is proof that you just can’t force things. You really have to keep pushing and let things flow because your story could end up better than you ever dreamed — you really have to put it out there and believe.”

GoDaddy Danica Car

Premium Motorsports, Danica’s Daytona 500 team, recently finished the final design application and kept the No. 7 GoDaddy Chevy under tight wraps until Danica pushed out the first look on February 2. The car also sports the logo for her Warrior by Danica Patrick apparel line (more on that below).

“It all feels so right,” Danica says. “So many people spend their lives doing what others expect, or what they think they are supposed to do, instead of what they love – side hustles and hobbies tend to be a reflection of where your real passions are, and it’s about time for me to go all in with my other interests beyond racing.”

Life after racing

“Danica absolutely epitomizes the heart of our GoDaddy customers.” ~ GoDaddy Chief Marketing Officer Barb Rechterman

Danica Patrick and GoDaddy OfficeAs an entrepreneur on the rise, Danica will be bringing the same drive and determination she’s had on the tracks to the world of fitness, apparel and wine — and GoDaddy will be right beside her. With her already well-established brand and GoDaddy’s mission to transform people’s ideas and initiatives into tangible results, she couldn’t be more prepared. Danica says:

“This is definitely the way I want to finish my racing career — at these two iconic races, backed by my iconic, long-time sponsor. GoDaddy was there for me when my career was just really starting so it’s exciting to be getting back in the GoDaddy ‘green’ for my final races. Our brands have always been powerful together, and I think it’s awesome to have them at my side when I go ‘all in’ with my businesses after racing.”

Danica is already globally recognized as an outstanding female athlete. As the first woman to win an IndyCar race (2008) and the first female driver to win the pole position at Daytona 500 (2013), we expect she’ll bring that same level of intensity to her final races and her new business aspirations.

“You could say, ‘we’re getting the band back together,’” says GoDaddy Chief Marketing Officer Barb Rechterman. “It makes sense in that our goals are so well-aligned — she’s passionate, tenacious and creative just like so many of our customers who are also looking to leverage the power of the internet and turn their ‘side hustle’ into a full-time business. Danica absolutely epitomizes the heart of our GoDaddy customers. We love it.”

A strong start

In the midst of all her racing achievements, Danica still found time to elevate her personal brand by publishing a fitness book, Pretty Intense, and launching her clothing line, Warrior by Danica Patrick.

Not to be slowed down on any front, Danica also owns a California vineyard, Somnium. Like all small business owners — and embodying the meaning behind the latin word Somnium, “dream” — she focused her efforts on turning an idea into a reality.

“Having business ideas outside of your primary career can be overwhelming. It takes guts to go after a side hustle full time,” Danica says. “Helping you get your ideas out of your head and making them a reality is what GoDaddy is all about — getting online with a domain name and website tells the world you are open for business and ready to go.”

Beyond the finish line

Danica Patrick and GoDaddy Cutout

Danica will wind down her racing career by participating in the Daytona 500 — her final NASCAR event — on February 18, and the Indianapolis 500 on May 27. Her racing finale couldn’t be more poetic, as Danica made history as the first woman to lead the most laps at the Indianapolis 500 during her 2005 rookie season. She notes:

“I don’t think I could have written a better ending to my racing career — driving my last laps on the Indy 500 track … although winning it with GoDaddy would obviously be the icing on the cake.”

Danica’s drive is formidable. She’s excelled in a male-dominated sport, inspiring women everywhere to step out of their comfort zones and follow their dreams. She’s claimed coveted spots — including a podium, third-place finish at the Indianapolis Motor Speedway in 2009. She’s even been recognized as one of TIME’s Most Influential People, and she’s appeared in 13 GoDaddy Super Bowl commercials, enabling her to further establish her personal brand.

But she’s more than just a race car driver. She’s a leader, an inspirational figure who demonstrates that dreams can become reality. And GoDaddy recognizes that.

“We have always believed in Danica — and how she is inspired to set big goals, even in the face of adversity,” Barb says. “We invite everyone to join us in watching how this next chapter unfolds out on the track, and then stay tuned for how she reinvents herself post-racing.”

To find out how you can create your own website, or get coaching from GoDaddy’s personalized customer service, visit GoDaddy.com.


Also published on Medium.