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There’s a reason we talk a lot about social media — even dubbing this past May #socialmonth in the Garage. If you’re running a small business today, social platforms like Facebook, Instagram, YouTube and Twitter can help you make that business more successful. How?

Connect with customers and prospects. By developing a following on popular social media sites, you can connect with your customers and prospects and share content with large numbers of people.

Build your brand. Social media gives you the opportunity to share valuable information about your business and showcase your personality.

Drive traffic to your website. Including a link back to your website in interesting social posts can generate serious traffic.

Establish expertise. When you share your knowledge and expertise, you can build a following — an audience that comes to see you as a thought leader.

Make sales. Ultimately, these activities — connections, brand building, driving traffic, establishing expertise — all lead to the same place: sales.

The bottom line is that social media has the potential to affect your bottom line, and that’s a big deal. Still have doubts? Consider these stats:

Now, are you ready to get social?

Our social media guide can help

We’ve got a brand new, easy-to-follow guide to help you tap into the power of social media. If you’re new to the world of social media marketing, the guide will lead you through the fundamentals — from figuring out which social networks offer the best fit for your business to measuring key metrics.

Cover of GoDaddy's new social media guide for small businesses

View “Build Your Business by Building Relationships Online: A Beginner’s Guide to Social Media for Small Businesses” to learn about:

  • Why social media matters
  • Which networks are right for your business
  • How to develop a social marketing strategy
  • 5 cool ways to engage
  • Helpful social media management tools
  • Developing social campaigns
  • How to measure results

… and so much more!

Check out our social media guide today

Also published on Medium.

Andrea Rowland
A former small business owner and newspaper journalist, and a published nonfiction author, Andrea Rowland helps craft compelling communications for small businesses and web pros through her work as managing editor of the GoDaddy Garage. When she's not writing or editing, she likes to experiment with baking, travel, read, and dip her toes in the ocean.