This post was originally published on June 1, 2018, and was updated on June 11, 2019.
Father’s Day is just around the corner, which means it’s time to pull out your marketing assets and come up with new and creative Father’s Day marketing ideas for your business. With the right type of promotion, your store is bound to see an influx of sales from anyone looking to show their dad how special he is with a perfect gift.
Top Father’s Day marketing statistics
Before diving into our Father’s Day marketing tips, let’s take a look at some of the top statistics and trends when it comes to spending and Father’s Day.
- According to the National Retail Federation, 2019 Father’s Day spending is expected to reach an all time high of $16 billion.
- In the same report, 28 percent of shoppers indicated they always or very often look to retailers for inspiration when purchasing gifts for the Dads in their lives.
- Not only are tech toys topping the list of gift choices for Dad in 2019, some old favorites are still enjoyed including dining experiences, clothing and gift cards.
- In 2019, it is expected that more than 29 percent of shoppers will order online to make a purchase for Father’s Day.
As those stats show, your business can see big gains by jumping on the Father’s Day marketing train.
10 effective Father’s Day marketing tips
In this article, we’ll share with you 10 effective and creative Father’s Day marketing tips, including:
- Use storytelling.
- Take cues from your customer data.
- Hold a social media contest.
- Host a live event.
- Create a Father’s Day section in your store.
- Create a gift guide.
- Offer BOGO deals.
- Use scarcity marketing.
- Create offers that piggyback on Pride Month.
- Partner with local businesses.
Let’s dive in!
1. Use storytelling
There is no doubt that storytelling is a powerful marketing tactic. Big brands like Toyota have successfully used storytelling to connect with their customers and boost their sales. An example includes their 2015 My Bold Dad campaign, which started off as a Super Bowl ad and later expanded.
What’s more, if you implement this marketing tactic now, you’ll be able to reuse it later on for other holidays.
2. Take cues from your customer data
Not all dads will be interested in the same things. Some dads will be more interested in cars while others might be gamers and computer enthusiasts. Some, on the other hand, might enjoy a good book.
Take a look at your customer data and segment your male audience based on their interests. You can then create highly targeted marketing campaigns that promote products and services related to those interests.
Editor’s note: GoDaddy Email Marketing makes it easy to create, send, and track mobile-friendly emails to your subscribers.
3. Hold a social media contest
Another great idea is to hold a social media contest on Facebook or Instagram. Consider creating a branded, special Father’s Day sale hashtag and use it to encourage your fans and followers to participate.
You can ask them to share pictures of their dad, share a brief description of what makes their dad the best, or simply share a photo of their previous Father’s Day celebrations. Your prize can include a gift card or a discount on future purchases, a dinner for the fan and their dad, movie or game tickets, and more.
4. Host a live event
You can also create a live event in your store or place of business that can be enjoyed by dads and their kids. Not only does this bring families together, but if you tie the product in with the items you sell, you’re sure to see an influx of cash.
Keep in mind that your event doesn’t have to be related to your offering. You can, for example, host a barbecue or a community game day where dads compete against their sons or daughters.
5. Create a Father’s Day section in your store
Whether you run a physical or an online store, a great Father’s Day marketing idea is to create a special Father’s Day section with products geared toward dads. This makes it easy for customers to find products they are interested in, rather than having them walk through multiple aisles and search for the gift.
6. Create a gift guide
You can use a gift guide in several ways. You can create it as a blog post and publish it in the weeks before Father’s Day and then promote it on your social media platforms and in your newsletter.
You can also create a PDF version of the gift guide and offer it up as a free download in exchange for the reader’s email. You can also create a photo collage of the products and promote it on social media with a link back to your store.
To create the guide, round up the most popular products for dads, come up with a compelling name, describe why that product would be the perfect gift for their dad, and add product images.
7. Offer BOGO deals
Consider offering BOGO deals on your most popular products geared for the male audience. Not only will this encourage visitors to make a purchase, but it can also increase the number of sales simply because sons might want to snag that item for themselves as well.
8. Use scarcity marketing
Another Father’s Day marketing tip is to take advantage of scarcity marketing. According to research, people are more inclined to deem an item as more valuable if there is a limited amount of that item.
Using countdown timers is a great way to create a sense of urgency and drive sales, as well as to remind buyers that Father’s Day will be here sooner than you think.
Aside from countdown timers, you can also use limited time offers and a Father’s Day sale valid only during the week leading up to the big day.
9. Create offers that piggyback on Pride Month
Parenting has taken on a new definition with same-sex partners. This opens the door for creating promotions that go hand in hand with June being recognized as LGBTQ Pride Month. Create product offers and services to give the best deal to treat both fathers without putting a strain on the kids’ wallets.
10. Partner with local businesses
The last Father’s Day marketing tip is to partner with a local business by exchanging coupons that can be presented at the time of purchase for services or products.
Boost your sales this Father’s Day
June might signify the start of a slow sales season, but that’s no reason to give up on your marketing — especially with Father’s Day knocking on our door. Use the Father’s Day marketing tips above to promote your products and services and help your clients and customers find the perfect gift for their dad.