GoDaddy today launched its latest integrated marketing campaign featuring the three-time National Film Award winner – Mithun Chakraborty. The multi-channel campaign aims to educate small businesses in India about the real-world benefits of getting a website, and comprises two TV ads along with search, display, email and social media marketing.
“I believe the Internet offers amazing possibilities. Today’s small businesses have the potential to become the driving force for our economy.” ~ Mithun Chakraborty
The Indian TV commercials star Chakraborty introducing small biz owners — including the proprietors of a bakery and a leather shop — to GoDaddy. The energetic spots put a Bollywood spin on the technology that can help SMBs take it to the next level, as the “Disco King” (whose been described as a cross between Elvis and John Travolta) teaches them how to celebrate their success.
See the commercials below, and read more about this exciting news on our official press release!