GoDaddy teams up with Indian superstar Mithun Chakraborty

By Andrea Rowland
Go Dada

GoDaddy today launched its latest integrated marketing campaign featuring the three-time National Film Award winner – Mithun Chakraborty. The multi-channel campaign aims to educate small businesses in India about the real-world benefits of getting a website, and comprises two TV ads along with search, display, email and social media marketing.

“I believe the Internet offers amazing possibilities. Today’s small businesses have the potential to become the driving force for our economy.” ~ Mithun Chakraborty

The Indian TV commercials star Chakraborty introducing small biz owners — including the proprietors of a bakery and a leather shop — to GoDaddy. The energetic spots put a Bollywood spin on the technology that can help SMBs take it to the next level, as the “Disco King” (whose been described as a cross between Elvis and John Travolta) teaches them how to celebrate their success.

See the commercials below, and read more about this exciting news on our official press release!

Andrea Rowland

Andrea Rowland

A former small business owner and newspaper journalist, and a published nonfiction author, Andrea Rowland helps craft compelling communications for small businesses and web pros through her work as managing editor of the GoDaddy Garage. When she's not writing or editing, she likes to experiment with baking, travel, read, and dip her toes in the ocean.