Personal trainer marketing tips to attract more clients

Beef up your newsletter

Loads of personal trainers are striking out on their own or becoming reps for other companies. And while these fitness pros know a thing or two about how to perform the perfect squat, most are newbies when it comes to personal trainer marketing. They know they want more clients, but they’re not sure how to get the most bang for their buck. Enter email-based personal trainer marketing for your business!

Personal trainer marketing for your business

Personal Trainer Marketing

Benefits of marketing your personal training business:

  • Convince non-clients (prospective clients!) to subscribe by offering tons of valuable information in your newsletters.
  • Show prospective clients who you are, what you have to offer, and what kind of results you get.
  • Keep current clients engaged, informed, and encouraged.
  • Keep former clients in the loop about new offerings that might be of interest to them.

Here are 10 things fitness pros can do to create a lean, mean, email machine.

1. Make it easy to join your email list.

Include a signup form on your website and Facebook page. Add newly enrolled clients to your list.

2. Collect (and share) client testimonials.

There’s no better way to promote your business than to let your clients do the talking! Ask current clients if they’d be willing to write a short testimonial for you. Then share a new testimonial in each newsletter.

3. Share a quick at-home workout.

Current and prospective clients alike will enjoy learning quick workouts they can do at home. Consider adding cool calls-to-actions that speak to the nature of your business.

4. Write about inspiring success stories.

Who doesn’t love an uplifting success story — especially one in which someone becomes healthier, stronger, and more confident? Your readers might also enjoy before and after photos. (Note: If you want to use client photos for marketing purposes, you’ll probably want to include a photo release in your client paperwork.)

5. Profile brand-new clients.

It’s great to read about amazing results, but current couch potatoes might relate better to your brand-new clients — the folks who just signed on to become more active. Interview your newest clients. Why did they come to you? What are their goals?

6. Give shout-outs to individual clients.

Personal Trainer Marketing Lift

Just about everyone appreciates a pat on the back — especially when they’re working their tail off! Give away free camps, training sessions or other freebies to reward clients for putting in the work.

7. Share recipes and grocery shopping tips.

If your fitness business includes nutrition coaching, use your newsletter to share your expertise! Help your clients stay on track between coaching sessions with healthy recipes, grocery shopping tips, and advice about eating well away from home.

8. Share your upcoming schedule.

You probably have some exciting new classes up your sleeve. Tell your readers what they can look forward to! The key to success here? Stick to a regular newsletter schedule.

9. Offer special deals for your subscribers.

Once in a while, offer a special discount on a specific service — just for your dear readers. And be sure to give them a deadline! Savings and a sense of immediacy can take people from “we’ll see” to “sign me up” in no time flat. Ideally, include a clickable call to action so people can sign up immediately.

10. Be you!

Finally, be sure to set yourself apart. Explain your unique approach to fitness training and coaching. Share a bit about your personality and outside interests. You might not be the best trainer for everyone, but you’re the perfect trainer for the right people. And the goal of email marketing is to find — and hopefully work with — the right people!

Need mobile-friendly email designs that look great on any device? Use GoDaddy Email Marketing.


Also published on Medium.

Emma Wilhelm
Emma Wilhelm loves punchy words and uphill battles. She’s a proud member of the GoDaddy GoCentral team. When she’s offline, she relishes long runs, baked goods and dance parties with her kids. Follow her on Twitter at @emmasota.