The business world is becoming increasingly digital. In years gone by, word-of-mouth and some local print advertising may have been enough to drive traffic to your business. Nowadays, though, 86% of consumers rely on the internet to find a local business. That’s why understanding SEO for business is so important.
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Moz defines search engine optimization (SEO) as “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
And while that might seem fairly straightforward, SEO best practices are constantly shifting and changing to adapt to the ever-morphing internet landscape.
Keeping ahead of the curve is important with SEO, but it’s easy to feel overwhelmed when you’re just starting out.
One of the most important steps when starting your SEO journey is understanding SEO.
Search engine optimization is key to getting your site and your business found online.
Beyond that, mobile SEO is becoming increasingly important as smartphone use spreads rapidly. Ever pull out your phone to try to find a restaurant or business quickly? The top hits in your search are usually the businesses that have successfully applied SEO practices.
Along with understanding SEO for business, it’s important to be aware of the SEO tools that you have at your disposal. From built-in SEO tools to Google Analytics to paid SEO services (such as GoDaddy’s SEO Services), tools can help get your business noticed and help you to better strategize your SEO process.
While many tools are geared towards a larger audience, don’t forget local SEO in your planning process, as it’s vital to businesses operating with a local audience. From restaurants to retail to real estate agencies, having an online footprint is important, but being easily found by a local audience is imperative.
With those ideas and concepts in mind, it’s crucial to acknowledge that SEO is a constantly changing, ongoing process for your business. The rules for SEO best practices can change quickly, so your SEO strategy needs to evolve with it.
Continually refining your SEO processes and planning ahead for the future will make the SEO journey smoother and save you needless headaches down the road.
Ready to jumpstart your SEO strategy? From the basics of SEO to mastering the tools of the SEO trade, our guides can help you each step of the way.