Tune in to The Pitch at BlogHer ’16

Watch the livestream here

The Pitch LogoThis year, GoDaddy is a proud sponsor of The Pitch, a SheKnows media initiative that aims to “increase the ranks of women-owned businesses by giving entrepreneurs strategic access to female consumers via our massive marketing and media channels”. And we couldn’t be more thrilled to be a part of it.

Our very own Lauren Antonoff, who heads up Presence and Commerce for GoDaddy, will sit on the judging panel for The Pitch. She’s looking forward to hearing each of the five finalists pitch their vision for an innovative new small business.

“At GoDaddy, we’re on a mission to help women break down barriers, achieve their full potential, and get the recognition they deserve. The women of SheKnows Media are doing exactly that, and I’m excited to hear what creative ideas come out of this summer’s live Pitch competition.” ~ Lauren Antonoff, GoDaddy

The Pitch 2016 Finalists

With The Pitch emcee Sallie Krawcheck, CEO and co-founder of Ellevest, Lauren will join five other accomplished female entrepreneurs onstage to offer the finalists live critiques and ask them critical questions.

“2016 is an amazing time to be a female entrepreneur,” Sallie says. “Startups with female leaders are more successful than those run only by men; there are growing networks to support us; the costs of of running a business are coming down; and there are more sources of funding available than ever.”

The time is ripe for The Pitch.

Watch the livestream



Meet The Pitch 2016 Finalists

Here are the women founders who will present their pitch to the audience and judges at BlogHer 2016:

The Pitch Barika EdwardsBarika Edwards, founder, OweYaa, a web-based platform that engages military services members and spouses through an exchange with startups and nonprofits to help them develop skills and gain civilian work experience.


The Pitch Rita NayaranRitu Narayan, founder of Zum, an online marketplace that helps busy parents secure trustworthy scheduled and on-demand rides and care for their kids.


The Pitch Stacy KatzStacy Katz, founder of Not Parent Approved, a card game for families inspired by Cards Against the Humanity that is appropriate for kids.


The Pitch Zahra AljabriZahra Aljabri, founder of Mode-Sty, an online shopping destination for quality, stylish, and modest clothing.


The Pitch Adda BirnirAdda Birnir, founder of Skillcrush, the country’s largest online education company focused on training women in technical topics.



The Pitch keynote winner will be determined by a combination of the rankings of the judges and the popular vote of the BlogHer ‘16 attendees. They will receive year-long marketing, media, and promotional support from SheKnows Media, plus phone mentoring sessions with GoDaddy executives.

Pitch your big idea

Want to pitch your big idea? Now’s your chance.

At the #BlogHer16 conference

If you’re attending BlogHer ‘16, swing by the She Knows / Pitch expo floor booth to film your 30-second Pitch video. The editorial team will sift through all of the filmed videos from #BlogHer16 and post the highest quality videos to http://www.sheknows.com/special-series/the-pitch. Readers will vote on their favorite.

The winner of The Pitch online edition in August will receive a cash prize from SheKnows, an invite to the SheKnows hosted VIP dinner, and $500 in product credit from GoDaddy. (GoDaddy is sponsoring the monthly online Pitch competition from August through October.)

Online in September and October 2016

For the months of September and October, you can submit your pitch online. Here’s how:

  1. Send an email to thepitch@sheknows.com to request an application.
  2. Complete the application and return as instructed.
  3. The SheKnows team will review the application and set up a Skype call if they think you’re a good fit.

SheKnows will select three female entrepreneurs each month to film their Pitch video in the company’s NYC studio. The videos will be posted to The Pitch site so readers can vote on a winner for each month.

Each winner will receive a cash prize from SheKnows, an invite to the VIP dinner, and $500 in product credit from GoDaddy. At the dinner, The Pitch online winners for August, September and October will have the opportunity to pitch their business ideas to a selection of top business leaders, successful entrepreneurs and media execs.

About The Pitch

The Pitch: SMB Edition made its debut at BlogHer 2015. Created by SheKnows Media as a platform and video series that elevates, connects and coaches female entrepreneurs, The Pitch has mentored more than 50 women business owners to date.

The Pitch is representative of the thousands of content creators and social media influencers who attend the annual BlogHer conference.

“The BlogHer conference by SheKnows Media is great because it brings entrepreneurial women together in ways that spark ideas and provides a supportive startup environment that encourages participants to discover, share, and create,” says GoDaddy’s Lauren Antonoff.

A former small business owner and newspaper journalist, and a published nonfiction author, Andrea Rowland helps craft compelling communications for small businesses and web pros through her work as managing editor of the GoDaddy Garage. When she's not writing or editing, she likes to experiment with baking, travel, read, and dip her toes in the ocean.