The holidays have come and gone, but it’s already time to start preparing for the next biggest spending day of the year: Valentine’s Day. If you own a jewelry store or floral shop, it’s time to get your business’s social media ready, and this quick and easy guide is here to help.
With so many people motivated to send blooming bouquets and shiny gifts to family, friends and loved ones, you want your business to get their attention. Having a strong online presence and an effective Valentine’s Day social media marketing strategy will set you apart from your competitors and get your customers engaged with you this month of love.
Last year, the National Retail Federation (NRF) predicted that consumers would spend a whopping $19.6 billion on Valentine’s Day.
In 2018, the NRF reported that 19 percent of consumers planned to spend their money on jewelry and 36 percent planned to buy flowers — both online and in store.
Even better? Fourteen percent of consumers planned to shop local.
4 Valentine’s Day social media marketing ideas you’ll love
People look forward to celebrating Valentine’s Day after the holidays have come and gone, so capture that heartfelt spirit in your social media posts and make them fall in love with your business with one of these strategies.
Create a loveable content strategy.
Add lovely photos of your products ahead of February 14.
Post Valentine’s Day-themed content.
Use hashtags to get the attention of new customers.
1. Create a loveable content strategy
Planning out your content is a great way to ensure your page is a good mix of photos of your product, team, interior, exterior and anything else about your business you want to share. This will give social media users an insider’s perspective on everything that’s happening inside your shop. And, hopefully, it will encourage them to follow you, like your content, and come in for a visit for their flowers, jewels and gifts.
2. Add lovely photos of your product ahead of February 14
Given the selling potential jewelers and florists have around Valentine’s Day, make sure anyone who visits your page can easily see what you have to offer on Valentine’s Day — and every day of the year. Be sure to promote any specials or discounts you’re running for Valentine’s Day a few weeks before the holiday.
Think about adding a carousel or “featured story” on Instagram of all of the products that would make great Valentine’s Day gifts.
3. Post Valentine’s Day-themed content.
Starting in early February, update your business’s social media consistently with content that draws attention to the fact that Valentine’s Day is coming, and that you have the gifts your customers want and that their loved ones will love.
This local jewelry shop in Austin, Texas, posted this beautiful heart-shaped post on January 27 to keep its shop top-of-mind in the weeks leading up to the big day.
View this post on Instagram
Here are some other ideas of what you can post in your Valentine’s Day social media marketing:
“Tag someone who…”
Try posting a photo of your jewels or floral arrangements with the caption “Tag someone who …”
- Tag someone who would love this.
- Tag someone who should see this.
- Tag someone you love and send a Valentine’s Day hint!
Encouraging your followers to tag their friends in your posts will spread the word about your business and get more eyes on your business and brand.
Gift ideas for everyone
It’s the day of love. People are looking to buy gifts, and not just for their significant others!
Step outside of the normal realm of arrangements of red roses and diamond rings and post about the other great products you have in store that your customers could buy for their friends, parents, pets and coworkers.
Do you have great cards? Adorable stuffed animals? Friendship bracelets? Make sure your customers know that you are thinking outside the box, just like them.
Feature Valentine’s Day specials and promotions
Give customers a reason to shop with you by running promotions, offers or giveaways and posting those specials across your social media channels. Whether it’s two-for-one bouquets, 20-percent off, or free gift wrap or delivery, your customers are doing their research and want to know that they’re getting the highest-quality product for the best deal. Show them why they should choose your business over your competition.
Nearly 60 percent of Instagram users claim that they follow brands in order to stay up to date on sales and promotions.
Consider boosting a Facebook post with your specials on bouquets or gifts. Boosted posts are great for seasonal specials. Just remember to use an engaging visual and track your progress so you can adjust your demographic or spend if needed.
Sharing your deals on your page ahead of Valentine’s Day of love can encourage users to take advantage of your offers, and inspire them to follow your page to stay up to date on future promotions and events.
4. Use hashtags to get the attention of new customers.
By adding relevant hashtags to your captions on Instagram and Twitter, you’re allowing users who are searching for similar businesses or products to find you. Use popular hashtags and hashtag your city or location to attract people in your area.
This flower shop, Helen Olivia, in Alexandria, Virginia, used both local hashtags (#oldtownalexandria) and widespread hashtags (#sendlove and #deliveryflowers) to get the attention of users both inside and outside of their local area.
This is an effective way to get people to engage on your social pages while promoting your product.
Valentine’s Day has a lot of potential for your jewelry store or floral shop. Use social media marketing to bring people in and show them all the loveable products you can offer them so you can flourish in February and all year long.