You know Neil deGrasse Tyson, the brilliant astrophysicist? Ever seen Tony Hawk skate? Read Maya Angelou? Yeah, that’s what I’m talking about. Elegant in presentation and confident in their execution, they’re known for making some pretty complicated stuff look easy.
You’re an expert, too, a master of something.
You’ve painted flames on so many hot rods in your So Cal garage, you can do it with your eyes closed. Or your running streak is 1,000-plus days strong and you’ve got legs of steel. Maybe those 300 hours you logged slinging Angry Birds™ put you at the top of the Game Center leaderboard.
It wasn’t easy getting to be that good — you invested weeks, months, 10,000 hours, maybe even years, to be at the top of your game, sacrificing so much along the way. You’re proud of how far you’ve come, and you’re thrilled to lead the field. If you’re actively selling wares or showcasing your services, your clients already appreciate your expertise.
Otherwise, you’re likely chomping at the bit to get some exposure and show ’em what you can do.
Claim your space
If you’re there — if right now you’re at that frustrating point where you’ve got everything but the customers — take some time to examine how you’re coming across to the people who matter most to your business. You’ve only got a short window of time to capture their attention with a memorable first impression — and in 2014, your business’s first impression is your Web presence. The part of that you have complete control over is your website.
Claim your space and consider your curb appeal. Here’s how:
1. Get your business online.
Don’t be that sensei whose business no one can find online because she thinks, “karate dojos don’t need websites.” Every business belongs online, and it’s simple and inexpensive to get a new website up and running.
2. Ensure that your website is mobile-enabled.
Don’t be that locksmith who misses out on new customers because the phone number listed on his mobile un-friendly website isn’t legible.
3. Put your best foot forward with a well-branded website.
Each visit to your website is an audition for your business, and that experience can make or break a new customer relationship. Do everything you can to ensure that their experience with your website inspires confidence in the products or services you offer.
One easy way to communicate your commitment to your industry or field is through a new domain extension. How cool would it be if you were the office window cleaning business with squeegee.guru printed on your business cards, or the professional writer-for-hire blogging at grammar.tips?
You should click here now to search for your .ninja, .guru, .expert, or .tips domain name.
You know you’re the best at what you do. Now let’s help everyone else know it, too.