Online selling is bigger than ever, and it’s still growing. In 2023, retail ecommerce sales in the U.S. hit more than $1.1 trillion, and projections show that number will continue to climb in the years ahead. As more consumers shop from their phones, laptops, and tablets, online marketplaces and selling platforms are becoming essential tools for turning products into profits.
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Clearly, there’s a big opportunity here for retailers of every sort and size to claim a segment of that revenue. But with so many ecommerce sites and marketplaces available, how do they know which websites are best for selling their stuff?
Let’s explore some of the top online selling sites and their benefits, features, and drawbacks so you can find the right fit.
Related: How to sell online
Best online selling sites for general items
1. Your own site
Running your own online store comes with a lot of advantages. You keep 100% of the profits from each sale—no commission fees or middlemen. Plus, your site is all about your brand. You control the look, feel, and shopping experience, without having to compete with other sellers on a crowded marketplace.
GoDaddy offers a simple, professional solution for creating and managing online stores.
With GoDaddy, you can choose from various sleek, designer-made templates and customize fonts and images to match your business. Setting up a site with GoDaddy also enables you to sell quickly on social media and popular ecommerce marketplaces like eBay, Etsy, Amazon, and Facebook. And, with built-in GoDaddy Payments, sellers pay the lowest transaction fees in the industry at just 2.7% plus $0.30 per transaction.
Other benefits include:
- Email and social media marketing
- 24/7 customer support
- Branded content creation with GoDaddy Studio
- GoDaddy's multi-channel listing tool, which allows you to sell your products on the web’s most popular spots, like Amazon, Instagram, and more.
Related: Best ecommerce website builders
Site costs: Free to start a store. More robust ecommerce plans start as low as $14.99/month, plus 2.7% and $0.30 per transaction using GoDaddy Payments.
2. Amazon
Over 60% of Amazon's sales come from independent sellers, many of which are small or medium-sized businesses. In 2024, these sellers averaged $290,000 in annual sales through their Amazon storefronts. This makes Amazon the largest ecommerce marketplace in the United States and one of the top-selling sites for vendors.
Beyond its brand recognition, Amazon sellers enjoy benefits like Fulfillment by Amazon (FBA) and the built-in Amazon Influencer program. With FBA, Amazon packs and ships every product you sell. You don’t have to worry about storing your inventory or hiring extra staff to manage fulfillment. FBA also means that Amazon manages product returns for you.
With the influencer program, influencers in your niche receive a unique URL that links to their mock storefront through the Influencer program. Every time they share your products with their audience, you get extra exposure you wouldn’t have gotten otherwise, which boosts sales.
The Amazon marketplace also offers built-in advertising features. Depending on your goals and audience, you have the option to choose sponsored product ads, sponsored brand ads, and custom store pages.
Amazon Marketplace costs: An individual plan is $0.99/item sold plus selling fees. The professional plan is $39.99/month, plus selling fees, and makes the most sense if you’re selling 40+ items/month.
3. eBay
Since eBay launched in 1995, it has evolved from a site that only sold used goods to one of the largest ecommerce retailers in the world. This marketplace is great for sellers who sell new and used items and are open to auctioning their products for a higher price.
You don’t have to apply to sell on eBay. Just sign up for an account and create your first listing. There are more than 134 million active buyers worldwide, so there are lots of opportunities to get noticed.
One of eBay’s key benefits is its Seller Hub, which helps you run promotions, print shipping labels, and get insights into the items that are selling best. It also highlights the promos shoppers use the most and how buyers find your products.
Marketplace costs: It is free to list up to 250 items. Each additional item is $0.35 per listing. For most products, sellers must pay a Final Value Fee of 13.6% on the total sale amount, up to $7,500. Any portion of the sale exceeding $7,500 will incur a fee of 2.35%. Some items have different fee structures, so be sure to visit the Seller Center for more information.
4. Bonanza
Founded in 2007, Bonanza’s seller-centric focus makes it one of the most winning ecommerce sites on the web. Buyers can find more handmade and unique items on Bonanza, but fewer brand names.
Some of the selling benefits on Bonanza include booths, the Customer Marketing Tool, and the seller stats dashboard.
While it’s possible to list individual items on the marketplace, you can also create a personal booth that hosts all of your items in one place. Booths are easy to set up and allow you to establish your own branded corner of the marketplace. The Customer Marketing Tool gives sellers insights and data about past customers, which they can then filter to create groups and customized marketing campaigns. The seller stats dashboard collects item views, trends, and patterns. Sellers can use this dashboard to make inventory decisions, change prices, and more.
Marketplace costs: New sellers who set up booths pay a one-time, non-refundable fee of $14.99. If you do not have an active membership subscription, you will be charged a $0.25 transaction fee. Bonanza also charges a Final Value Fee of 11%. Any portion of a sale exceeding $4,000 will have an additional flat fee of 1.5%. If you have more than 50 active listings, you will be charged a $0.03 listing fee per item each month.
5. Facebook and Instagram
Selling on Instagram and Facebook allows you to reach customers where they already scroll, shop, and share. Both platforms let you showcase products, connect with followers, and drive traffic directly to your online store. With built-in shopping features like product tags and storefronts, customers can browse and buy without ever leaving the app.
Even better? Instagram integrates with GoDaddy’s Online Store builder and multi-channel listing software, making it easy to sync your products and manage sales across channels from one place.
Check out the step-by-step guide to selling on Instagram, including marketing tips to get started easily.
Site costs: There isn’t a fee to set up a shop on Instagram or Facebook, but there are transaction fees. Using Meta’s in-app checkout, sellers typically pay 5% per shipment or a flat fee of $0.40 for orders under $8. Card and Shop Pay payments have an additional 2.9% fee, and PayPal payments have a 3.49% fee.
6. Walmart Marketplace
Walmart is the largest retailer worldwide, with more than $635 billion in global sales in 2023 alone. Selling on the Walmart Marketplace is ideal for medium to large-sized sellers who want to increase their exposure. There’s an application process to become a seller on the marketplace, but once you’re approved, you’ll have access to over 255 million shoppers every week.
When you join the Walmart Marketplace, you can outsource shipping to Walmart Fulfillment Services, use Walmart Connect’s advertising features, and expand into international markets. You can also use their Brand Portal to track and protect your registered brands and intellectual property.
Walmart Marketplace costs: There are no setup or monthly fees to sell on Walmart Marketplace. However, each product sold is subject to a referral fee.
7. TikTok Shop
TikTok is quickly becoming one of the most powerful platforms for online selling. In 2024 alone, sellers across the world generated $33 billion. With TikTok Shop, you can tag products directly in videos, livestreams, and on your profile to turn views into purchases in just a few taps. The platform’s unique algorithm shows your content to interested buyers, even if they don’t follow you yet. That means more visibility and more potential sales.
TikTok Shop is especially useful for creators and small businesses looking to connect with younger audiences who prefer to shop through social content. You have to submit an application to sell, but the platform gives you access to TikTok Shop Ads and promotional tools, an Affiliate Program with thousands of creators, and sales support.
TikTok Shop cost: There is no cost to start a TikTok shop, but there is a 6% referral fee on all sales.
Best local marketplaces to sell stuff in your area
8. Facebook Marketplace
Facebook jumped into the world of ecommerce and sales in 2016 with the Facebook Marketplace. Today, more than one in three people on Facebook in the U.S. use the marketplace to buy and sell products on a monthly basis. The Facebook Marketplace focuses primarily on local and community selling in three categories: vehicles, real estate, and retail.
One of the perks of selling on Facebook is conducting real-time communications with buyers and potential buyers via Messenger. If they have questions or want to negotiate a price, connecting is as simple as opening an app and typing. It’s also a convenient selling option because it offers targeted reach and local pickup options, so you won’t have to worry about shipping costs.
Facebook Marketplace costs: There isn’t a fee to set up a shop on Facebook, but there are transaction fees. You’ll pay 5% per shipment, or a flat $0.40 for orders under $8. Card and Shop Pay payments have a 2.9% fee, and PayPal payments have a 3.49% fee.
9. Craigslist
Craigslist is one of the original online platforms for local sales. Founded in 1995 by Craig Newmark, Craigslist has expanded to 700 cities throughout 70 countries and boasts 20 billion page views per month.
One of the biggest benefits of Craigslist is that you can list and post items for free without a membership or qualifications. If you have an old lamp sitting around in your attic, you can snap a picture, quickly create a listing, and then wait for inquiries to roll in.
However, according to EcommerceBytes, Craigslist is prone to no-shows, scammers, low-ballers, and potential safety concerns. With this in mind, Craigslist is a good place for getting rid of old items here and there, but not ideal for scaling up an online business.
Marketplace costs: There are no account or setup fees for selling on Craigslist. However, some listings have posting fees that sellers should be aware of.
10. Nextdoor
Like Craigslist and Facebook Marketplace, Nextdoor is a great place to sell and buy locally. The company was born in San Francisco in 2008 and has about 45.9 million weekly active users, so there are plenty of opportunities to sell close to home.
A unique feature of Nextdoor is that it allows people to engage hyper-locally. Buyers and sellers can turn on filter settings to only include households within one, three, or five miles. Items can often be delivered by foot or car, so shipping fees never enter the equation. Members have to have an account, making Nextdoor safer than Craigslist.
Marketplace costs: None.
11. OfferUp
OfferUp is a popular mobile marketplace that makes it easy to sell items locally. It’s ideal for secondhand goods, furniture, electronics, and other household items you want to sell quickly without the hassle of shipping. You simply snap a photo, write a quick description, and list your item.
Buyers can message you directly through the app to ask questions or arrange a meetup. With built-in user ratings and secure in-app messaging, OfferUp helps create a trustworthy experience for both buyers and sellers.
Marketplace costs: Sellers can post up to 200 listings for free each month. However, some types of items have a monthly posting limit. You can use OfferUp for free or opt for a premium subscription with access to additional features for $7.99 per month.
Best-selling sites for crafts, vintage, and unique items
12. Etsy
Etsy caters to shoppers looking for unique products, including crafts, handmade goods, and vintage items. This makes it one of the best and easiest ways for small and medium-sized sellers to sell online. As of 2024, the site has over 95 million active shoppers and 8 million active sellers.
Unlike other marketplaces, Etsy sellers sell products independently of the Etsy brand. That means shoppers know they're buying your products, not just ones that look like they're from the marketplace.
Notice how seller names are displayed on the results page of this search:
When shoppers click on your brand name within product pages, they’re redirected to your custom Etsy storefront.
Etsy also helps with advertising and has a support team that gives advice and tips for success and mails out a regular seller newsletter.
Marketplace costs: Some sellers may be required to pay a setup fee, typically ranging from $15 to $30. Every product has a $0.20 listing fee that expires every four months. Every product sold will have a 6.5% transaction fee.
Related: Guide to selling on Etsy
13. Ruby Lane
If your inventory is antiques, collectibles, jewelry, and art, Ruby Lane is the marketplace for you. The site was founded in 1998. In 2019, it was rated the #2 Sellers Choice Award by EcommerceBytes and topped the list as the “Most Recommended” site by sellers for the second consecutive year. In June 2025 alone, Ruby Lane had over 526,000 site visitors.
Ruby Lane makes it simple for sellers to create and set up shops even without technical experience. Sellers can Skype directly with customers and use automated resizing and photo cropping.
Ruby Lane also has a Secret Shopper program where a team purchases items from shops and evaluates the experience, including response times and packing quality. The team then reaches out privately to shops that don’t meet their standards and offers feedback and recommendations.
Marketplace costs: Ruby Lane doesn’t have setup or listing fees, but it does charge a $45 monthly maintenance fee, as well as tiered service fees.
14. Poshmark
Poshmark is a social marketplace for brands and individuals selling men’s and women’s fashion, accessories, electronics, and more. The site has over 130 million community members and 10,000 brands.
Listing products on Poshmark can be completed in just a few steps via the Poshmark app or on the web. Once an item has sold, Poshmark handles all the shipping costs and sends a pre-addressed shipping label. The only thing you have to do as a seller is place your items in a box, put the correct shipping label on it, and send it.
One of the unique aspects of Poshmark is its social media function. Sellers can gain followers, and followers can, in turn, like and comment on items. As with other social media sites, users have newsfeeds full of updates from people they follow and recommended items.
Marketplace costs: It's free to list items on Poshmark, but there's a flat $2.95 commission for all sales under $15. For anything over $15, the commission is 20%. Poshmark handles the transaction fees and provides pre-paid and addressed shipping labels.
15. Depop
Depop is a social shopping app that’s especially popular with Gen Z buyers looking for unique fashion finds. It’s a go-to platform for selling vintage clothing, handmade accessories, streetwear, and one-of-a-kind pieces. Listings are photo-focused and styled like social posts, making it easy to build a brand and connect with followers who share your aesthetic.
Depop also supports direct messaging, so you can chat with potential buyers, answer questions, and close sales faster. With a strong community vibe and a focus on creative self-expression, Depop is ideal for sellers who want to turn personal style into a thriving online business.
Marketplace costs: Depop charges a transaction fee of 3.3% plus $0.45 for US sellers.
16. Chairish
Chairish is a curated online marketplace for selling high-end home décor, vintage furniture, art, and designer finds. It’s tailored for sellers who have stylish, standout pieces and want to reach design-savvy buyers. Listings go through a review process to ensure quality and maintain the selling platform’s upscale reputation.
Chairish handles payments, shipping coordination, and even offers white-glove delivery options for larger items. While there is a commission fee, sellers benefit from a targeted audience willing to pay a premium for well-made, unique items.
Marketplace costs: Chairish charges commission fees that depend on your chosen selling plan.
What’s the best site to sell products?
There are many options out there, but what's best for you will depend on your size, inventory, budget, and other needs. If you want to have site control while keeping all of your hard-earned profits, nothing beats having your own online store. To learn more about setting up your online store, check out GoDaddy and get started for free.
How can I start selling online?
To start selling online, all you need is a product, a place to list it, and a way to get it in front of buyers. Whether you’re building your own site or using marketplaces, GoDaddy makes it easy to get started. Sell online with GoDaddy and manage everything in one place.
