Realtors and real estate professionals can use Twitter get in front of more potential clients. With the right strategy, Twitter can help real estate pros spread the word about their brand, start conversations with potential clients and build relationships in their local communities and beyond.
How real estate professionals can use Twitter
Twitter users are on the platform to get information and news, join conversations and connect. Real estate professionals can use Twitter to interact with those users, get new clients and spread the word about their listings to get more potential buyers and sellers.
The first step to using Twitter successfully to get new clients is to set up a compelling profile.
1. Set up a great profile
Step 1) Set up a profile with an easy-to-remember username (a.k.a. @handle).
Step 2) Upload a beautiful profile photo of you and your team and a cover photo of your local area or something that represents your business.
Step 3) Create a concise, informative bio and add a link to your website.
Step 4) Invite friends and family to follow you.
Step 5) Follow people and businesses in your area.
Step 6) Get tweeting!
2. Tweet original content
It’s important to use Twitter to tell your story and get Twitter users excited about what you offer as a realtor or real estate professional.
Create a content calendar and consider using a scheduling service to set up your tweets for the week/month. You’ll want to tweet 2-3 times a day and mix up the kinds of things you’re tweeting.
Not sure what to tweet about? That’s what we’re here for! Here are some great content ideas real estate professionals can use on Twitter to attract new clients.
Share information about your open houses and new listings. When you have an open house or a new listing that you want to advertise, use Twitter to spread the word and get potential buyers interested! Use local hashtags like #NorthernVirginia or #varealestate to reach new eyes. That way, anyone searching for open houses on Twitter will see your tweet and will be likely to stop by to view your properties.
And, you can take your content up a notch by creating custom graphics for each of your open houses and new listings.
— Tracy Do | Compass (@tracydorealtor) August 9, 2019
Post photos of your properties that are sold and under contract. By posting photos of the properties that you have sold or that are under contract, you’re celebrating with your audience and sharing the kinds of properties that you are able to sell with your expertise and knowledge.
As you show off additions to your portfolio, it builds trust with your audience and creates content that can be shared with their friends and followers.
Share educational information and home tips. Sharing educational information on Twitter is the best way to show off your expertise with your audience. You can share tips from your own blog or from any outlets that are sharing information your audience might find valuable. Answer questions you hear from clients every day.
- What should they know going into the home buying or selling process?
- What should they look out for in a home inspection?
- What are some DIY home improvement tips?
- What’s the best time of year to garden or re-landscape?
Share relevant news or facts about your industry. Your followers want to know more about the real estate market in general as they consider buying or selling a property. Let them know what’s happening in their surrounding area. Follow the real estate sections of your local newspapers, retweet and tag them. Let your audience know about up-and-coming neighborhoods, new restaurants or activities, properties on the market, etc. Find out information about loans, property taxes and mortgage rates. If you think you can help educate your audience more, tweet it out!
Mortgage rates tumble to 10-month low https://t.co/kUlJHIYJe8
— Dana Bambace (@BambaceDana) February 8, 2019
Post client-centric content. The more your followers see your current clients, the more they can see themselves working with you. At the closing table, ask your clients if you can take a photo with them. Or, ask new homeowners you represent to take a photo in front of their new home and tag you on social media. That way, you can share that user-generated content on your Twitter feed with pride.
Share local content. People want to know that you love the area you live in.
If you show that you love your neighborhood, city or town, then potential clients will be more likely to trust your knowledge of the area.
You can share things to do this weekend in your city, activities happening that month in your town, etc. to get people connected with you and know that you are connected to your local area.
— Atlas Real Estate (@AtlasRealEstate) September 6, 2019
Share personal content. In addition to these content ideas, real estate professionals can use Twitter to attract new clients through tweets that show off their personal brand.
Personal, genuine content will build trust with your audience. When clients are considering working with a new realtor, they want to know that they’ll be working with a real person.
Your followers want to see authentic shots from your daily life. Incorporate photos you take while doing property tours, what you do on the weekends in the city you love and how you enjoy the area you serve with your own family.
— The Barker Team SIR (@thebarkerteam1) September 9, 2019
Home-searchers want to work with someone they can trust, someone who has a true investment in their clients and someone with a wealth of knowledge and a love for the area they live in. The more you let your audience in, the more you’ll feel familiar to them. They’ll be more willing to let their guards down and trust you with this very important and personal process in their lives.
3. Retweet other users
When you retweet other Twitter users, they will get a notification that you shared their content. This is a great way to start building community on the platform and building up your follower base. And, adding retweets to your Twitter routine only serves to make your feed look more interesting and varied.
Real estate professionals can use these kinds of retweets to liven up their feeds.
- Information about your local area
- News about the market or local economy
- Openings of new restaurants, bars and venues in neighborhoods you serve.
- (Follow foodie outlets like Eater and Thrillist in your city!)
- Home decor, gardening, landscaping, staging and DIY real estate tips.
- (Research great home magazines and follow them on Twitter so you can share their content!)
- Real estate news from newspapers and news outlets in your community
- Articles that are relevant to your voice, vibe and brand.
- (If you love cooking, share recipes! If you’re a new mom, share great parenting articles. All of it will help give clients an insight into your personality and your life.)
It’s also a good idea to quote tweet. When you hit the retweet button, there’s an option for you to add a comment to the tweet you are sharing. This is your chance to add your own voice into the mix. Here, you can share commentary about the original post, tag a friend, tag a client or local business, add a hashtag or give more context for why you’re sharing this content on your page.
Using both retweets and quote tweets will add interesting elements to your feed and let your followers know that your actively sharing content on Twitter.
Note: You can also like tweets by tapping the heart icon on tweets that you enjoy or find interesting. It’s an easy way to let that user know that you’re paying attention to their content and appreciate that they shared it! Plus, your followers will get to see the things you enjoy reading on Twitter.
4. Use hashtags effectively
Do some research on local, city and county hashtags and real estate hashtags to find out what people are searching for. Then, use those hashtags in your tweets to get them in front of more people.
Be charmed by this classic Bungalow in the heart of #Atlanta, represented by agent @ChrissieKallio. @Dwell takes you inside this #GrantPark home with serious curb appeal. https://t.co/xZmEKaUibz pic.twitter.com/P2Y9qlHqz7
— Compass (@Compass) August 29, 2019
Sending out a tweet about an open house or new listing with appropriate #local hashtags gives you the opportunity to reach more people who are looking for properties in that neighborhood.
By getting your content in front of new eyes on Twitter with hashtags, you can increase the number of potential buyers who might come to your properties. Even if they’re not interested in the property you posted, they might follow you to stay up-to-date on future listings.
You can see how real estate professionals can use Twitter to deepen their ties to the community and drive new business.
Image by: Austin Distel on Unsplash