You keep our books healthy, safeguard our interests, and guide us forward with solid advice. Whether you specialize in law or accounting, business management, financial investments or insurance, we turn to you when we need someone with highly specialized training — maybe even a fancy degree — to help our business thrive (and keep us out of hot water). It’s a fact, we can’t do business without you — so make it easy for us to connect with you online.
Your domain is the heart of your website address, the unique digital nameplate that marks your presence on the Internet. It’s your one-of-a-kind online business sign — a key brand element that can set you apart in a cyber sea of competition. That’s to say, it’s really, really important.
So important, in fact, that it pays to take the time to think about all your domain name options. Yup, you’ve got choices. And a smart online naming strategy involves exploring numerous domain options and, in many cases, registering more than one domain to represent your business online.
Why register multiple domain names?
You’ve got a .com domain and yes, it’s a bit longer than you’d like (am I right?) but you’re happy with it. Great. The traditional .com remains the most popular domain extension and enjoys widespread recognition. If you can get a great .com, you should.
That said, there are a few reasons you might want to grab additional domains:
To pivot for growth. Say you’re a senior partner at the law firm you founded and you’ve got a website at yourlawfirm.com. While your intellectual property services continue to bring in clients, you’re branching into estate and trust law. You can register another domain name — like yourlawfirm.estate — that highlights this specialty service. Doing so might help your search engine ranking when potential customers search for estate law services online, driving more traffic to your website.
To protect your brand. One easy way to help protect your brand online is by registering multiple domain names. Simply put, if you own a domain, your competition doesn’t.
To identify with a local market. If your law firm serves clients in the New York City area, it’s important to make that local connection clear in your website address, with a domain such as yourlawfirm.nyc. We’ll talk more about geo-specific domains soon.
To identify with a specific industry. The availability of hundreds of new industry-specific domain extensions makes it easier than ever before to highlight your affiliation online.
These domains are meant for you
Now, let’s look at some specific domain name extensions that can help you be more successful online if you’re in the professional services industry.
|If you’re a …||Check out these domain extensions|
|Management consultant||.com, .net, .management, .guru, .expert, .services, .consulting, .solutions, .associates, .enterprises|
|Accountant||.com, .net, .accountants, .tax, .guru, .expert, .services, .solutions, .estate|
|Attorney||.com, .legal, .lawyer, .guru, .expert, .associates, .services, .bar, .estate, .family, .tax|
|Financial/Investment advisor||.com, .net, .guru, .expert, .financial, .finance, .money, .capital, .investments, cash, tips, .services, .associates, .consulting, .credit, .solutions, .loans, .holdings, .tax|
|Insurance agent||.com, .net, .insure, .guru, .expert, .services, .claims|
The local edge
Since an astounding 97 percent of consumers turn to the web to find local products and services, it also makes sense to register geo-specific domain names. Offer accounting services in Las Vegas? Pick up yourbusinessname.vegas to tell potential customers what you do and where you do it at a glance. Evaluate business plans in Berlin? Snag an ultra-descriptive website address ending in .berlin. If you serve customers worldwide, make your global reach clear with domain name that ends in .international, .global or .world.
Sell products or services online?
New naming opportunities
Still can’t secure that perfect website address? No worries. New domains become available all the time, so patience and perseverance can pay off. If you’re a GoDaddy customer, it’s easy to sign up to follow extensions like .law, .cpa, .broker and .mutualfunds so you’ll know right away when they’re available for registration. Plus, a wave of previously unavailable domain names with a variety of popular extensions now are hitting the market. Get ‘em while they’re hot!
It’s a piece of cake to point different domains to the same primary website. This can help your business gain greater visibility, more traffic, and, ultimately, more customers.
Also published on Medium.